The worst consequence might be the damage this has caused to the green movement. The movement used to spend time and energy attacking pollutants that caused more outrage. Unfortunately this often meant attacking nuclear power and healthy GMOs, but it also attacked acid rain, air pollution, water pollution, etc. Nobody wants to breathe in deadly gas, so it was relatively easy to get people to support them.
And then came the focus on climate change. I believe it’s real, but I know it does not cause much outrage, and that it’s hard to believe in. Much of the damage is “invisible” if you don’t live in the Arctic (an area with a small population), and a 2 degree average temperature increase, when the temperature in most cities varies by more than 2 degrees within a single day, is essentially invisible without statistics. Most people have a hard time understanding statistics, and believe they can be “massaged”, etc. (Election polling uses statistics, and there’s almost always a “likely voter” screen. There have been numerous inaccurate election forecasts recently.)
Because climate change causes little outrage, some people cannot be persuaded that it exists, and some cannot be persuaded that is important. The green movement tries education campaigns, not understanding that these don’t work. You can’t make people scared of something that isn’t scary. (Green movement people find climate change scary. Most people do not. The green movement’s problem is they don’t realize this. Depicting the damage causes green movement people to get “fired up”, but ordinary people feel like they should give up as it’s “impossible” to stop the damage. The green movement needs to hire some non-green advertising executives and study risk communication.)
Here’s a link to a blog I sometimes follow, called Money Mustache: http://www.mrmoneymustache.com/2016/10/04/so-i-bought-an-electric-car/
You can tell from the name that Mr. Mustache is primarily concerned with finances, not the environment (although he does lean toward the green movement in the linked post). Note that Mr. Mustache could have believed that climate change is a delusion, a hoax, etc, and still would have bought a Nissan Leaf. Many people think that an electric vehicle (especially a new one) is really expensive, but Mr. Mustache suggests otherwise.
If the green movement convinced people to buy electric vehicles without trying to convince the persuadable people that they’re idiots for not believing in climate change… they would be convincing people to do something that (hopefully)* helps the planet anyway. If the green movement convinced people to buy electric cars to reduce the amount of choking air pollution… they would be convincing people to do something that (hopefully)* helps the planet anyway.
However, the green movement doesn’t think like this. They “have” to win the moral argument.
*Sometimes I wonder if electric cars simply move pollution from the car to power plants. I would still support them, since I believe that in the future power plants will move toward more renewable sources and nuclear power, and there will already be cars to rely on this cleaner power.