Looks like an old typewritten font. The caps and "t"s seem to be heavier strokes also.
Belwe Bold.
Do you mean, what is the font of the word “Patagonia” as centered at the top of the webpage? I agree, it looks like Belwe Bold.
Ridgeway Sans
That’s the new font, replacing the font used that @mixdenny was asking about.
As usual, the corporate idiots replace something distinctive with an exciting new font that looks like every other boring font.
Fucking idiots.
ETA: She’s dead so she can’t object.
Sorry, I should have been more specific. I was referring to the body of the ad copy.
Hi RC. I’m not understanding your post. Are you saying that the ad the OP linked to does not use the Ridgeway fonts? (And thanks for the link about the font @GuanoLad!)
I thought the original post was referring to the Patagonia logo.
I’m so happy they managed to write absolute bollocks like this:
Our goal was to refine and streamline Patagonia’s typographic legacy—creating a distinctive, authentic voice that represents its principles across all touchpoints.
You make jackets and bags. Get over yourselves.
Actually, Chinese subcontractors make jackets and bags. And embroider Patagonia’s name on them. Patagonia just provides the pretention and most of the markup.