The calls of “Star Wars: The Force Awakens is nominated only in ‘technical’ categories” have started, which led me to think; how does everybody decide what movie “does the best” at the Oscars?
I am in the “all Oscars count the same in this regard” camp. A movie that wins just for, say, Leading Actor does not “do better” than one with awards for Makeup/Hairstyling, Costume Design, and Cinematography.