What not-so-obvious movements do you think are cults?

Amway.
Really. Maybe not the creepy sexual part (although it would not surprise me) but they hit on every other point.

The parallels between Amway and Scientology are remarkable. Both exist as pyramid selling organisations as their prime purpose. After that it gets ever more uncanny. As if one was reading from the other’s playbook.

Well, of course not. The break room couch is always more comfortable. Gotta put the custodian’s ‘out of service for cleaning sign’ blocking the dooor though.

I worked in a fishbowl and never saw any sex in any break rooms, glass walled conference rooms etc. I worked with software engineers who seemed almost neutered. They hardly even laughed at anything. They were machines. Of course I’m 55 years old and not a babe anymore.

RickJay goes to an Amway recruitment seminar, surreal insanity ensues.

Another great book is Fads and Fallacies in the Name of Science by Martin Gardner. It was published in 1957 but has great examples of cult movements from before that time. The Wikipedia actually has its chapters listed with links to subjects discussed in each one.

https://en.wikipedia.org/wiki/Fads_and_Fallacies_in_the_Name_of_Science

Marie Kondo. I’m just waiting for “If it doesn’t bring you joy, dispose of it!” to be applied to family members and other people.

I see you’ve met my daughter.

The Cult of Peloton.

Not sure about the sex, but who has time for that? You’ve got to do another hunderd miles. Get going!

An excellent book. I used to own a copy, until someone “borrowed” it.

I may be stretching something past the breaking point, but …

I work & share off-duty time with lots of 25-35 yo people, mostly women. A surprising number of them have the relationship attitude of “Mr. Perfect might or might not exist, but Mr. SlightlyLessThanPerfect is totally not worth the hassle. I’d far rather be single/unattached/BF-less for life.” I hear some of the same from the men, but from fewer and with less vehemence. This from people in the prime “get married, settle down, and be a family” age group.

And then there’s this article from the UK Guardian. Most of the people mentioned are UK of course, but the article says the same is occurring in the USA and other countries; there’s no reason the practice won’t spread to any culture where it works. At least at first.

There are cultish aspects to the antivax movement. They include charismatic leaders given a near god-like status (Andrew Wakefield), programmed beliefs that have little to nothing in common with reality, extreme suspicion and fear of contradictory ideas and shunning of renegades.

"One American mother, a member of Facebook groups such as “Great Mothers Questioning Vaccines”, was eventually convinced that she had been misguided in not vaccinating her two daughters. But Megan Sandlin recalls that she lost more than 50 friends within a fortnight of “coming out” about her new pro-vaccination status on Facebook.

“People who had cheered me on and supported me through my home birth, who had told me countless times that I was an awesome mother and an inspiration, just dropped me like we’d never been friends at all,” Sandlin wrote in a post titled “Leaving the Anti-Vaccine Movement” on the Voices for Vaccines website.

Sandlin was removed from groups, blocked by strangers, accused of being brainwashed and warned that her daughters would get autism now that they’d been vaccinated. “It hurt,” she wrote. “I now view the anti-vaccine movement as a sort of cult, where any sort of questioning gets you kicked out.”

Closer to home, parents who live in known anti-vaccine cluster areas are so fearful of the wrath of their community they won’t say whether their kids are immunised or not."

The “ammosexual” class of gun owners definitely have cultish characteristics.