You’re so old that you remember Will Rogers. 
I only feel that old.
“Its not a crime to be poor in America, but it might as well be.”
- Will Rodgers
It’s a “brand” thing when you have Republican candidates refusing to use the term “Republican” to describe themselves, because they know that there are people who won’t vote for them purely because of that. Case in point? Republican Dino Rossi, who is running (again) for the Washington State governorship (is that a word?). He has listed, as his party affiliation “G.O.P.” and NOT “Republican” (the only candidate for statewide election to do so, by the way).