What the heck does the London 2012 Olympics logo mean?

Factual Questions
41

It’s a marketing fiasco - you pay thousands of pounds for a childs drawing of the number 2012. :rolleyes: :smack:

From your link:

The number 2012 is our brand. It is universal and understandable worldwide
Our emblem is simple, distinct, bold and buzzing with energy. Its form is inclusive yet consistent and has incredible flexibility to encourage access and participation. It can communicate with anyone from commercial organisations to kids playing sport.
It feels young in spirit. Full of confidence, certainty and opportunity. Not afraid to shake things up, to challenge the accepted. To change things.

Translated, this means:

Thanks for the money! Here is some meaningless drivel to reassure you that you didn’t completely waste it.

42

[QUOTE=Labrador Deceiver]
It looks like it came straight out of the year 1985.
[/QUOTE]

I agree, it looks very 80’s retro…and not in a good way.

43

Now I can’t see anything but Lisa Simpson on her knees, fellating the 2 and 1. Thanks, Dopers. :smiley:

44

[QUOTE=Usram]
£400,000 actually sounds cheap to me. It depends what, exactly, the £400,000 was for. There was another recent thread which touched on the cost of branding exercises, in which it was pointed out that it’s not just some guy sitting down with Photoshop and coming up with a cool logo. The proposed designs have to be tested, and once one is selected all the collateral material has to be changed to match the new brand… it’s a huge operation.
[/QUOTE]

This logo is just the number 2012 in a slightly deformed block pattern.
Do you really think it’s worth £400,000?

How many of these traits attributed to the logo do you agree with? :

  • universal
  • understandable worldwide
  • simple
  • distinct
  • bold
  • buzzing with energy
  • inclusive
  • consistent
  • has incredible flexibility to encourage access and participation
  • can communicate with anyone from commercial organisations to kids playing sport
  • young in spirit
  • full of confidence, certainty and opportunity
  • not afraid to shake things up

If they just had the logo ‘London 2012’, that would be simple, informative, understandable … and £400,000 cheaper.

45

The logo is bad.

The corporate-speak makes me want to upchuck. It’s like they had a contest in the office to see how many silly buzzwords someone could cram into two paragraphs.

46

[QUOTE=pulykamell]
…1980 Moscow also had a cool feel to it…

[/QUOTE]

Agreed. Sometimes, rarely, the Commies got something right. ISTR that it was meant to evoke the famous tower of Lenin University, mebbe?

47

Someone on another site said it looks like it was designed for young people by old people who don’t understand young people.

48

[QUOTE=glee]
This logo is just the number 2012 in a slightly deformed block pattern.
Do you really think it’s worth £400,000?
[/QUOTE]

As I said, maybe the £400,000 wasn’t just for designing the logo.

49

[QUOTE=Usram]
As I said, maybe the £400,000 wasn’t just for designing the logo.
[/QUOTE]

I suspect at least $10,000 of it went toward fellatio for the person who allocated the other $390,000.

50

That thing looks like it was ripped right out of a Duran Duran video.

51

It instantly looks like “2012” to me, but I can’t say I like it.