I was thinking both, along the lines of what a Sarge or other leader would yell to get his men out of the trenches.
Fight and you may die. Run and you’ll live – at least a while
And dying in your beds many years from now, would you be willing to trade all the days from this day to that for one chance, just one, to come back here and tell our enemies that they may take our lives, but they’ll never take our freedom!
William Wallace
Chieftain: “Go charge those spears”
Tribesmen: “No way!”
Chieftain (thinking) “Um, if you do, you won’t really die. In fact, you’ll go to a better world… a paradise, yeah, that’s it!”
One of David Letterman’s Top Ten lists back in the '80s was something like “Top Ten Least-Inspiring Battle Cries of History.” The one I remember was, “Let’s win this for our swishy, inbred monarch!”
“Well, you see, George, I did like it, back in the old days when the prerequisite of a British campaign was that the enemy should under no circumstances carry guns – even spears made us think twice.”
–Captain Blackadder
“Firstly you must always implicitly obey orders, without attempting to form any opinion of your own regarding their propriety. Secondly, you must consider every man your enemy who speaks ill of your king; and thirdly you must hate a Frenchman as you hate the devil.”
Horatio Nelson to a midshipman in 1793 aboard the Agamemnon.