I can’t speak to residential, but as a commercial real estate agent the main answer is market knowledge and expertise with respect to the pricing, marketing and presentation of property. We are also held to professional and legal standards with respect to the representation of facts about the property.
I’m sure this won’t come as a news flash but sellers often omit or misrepresent critical facts about properties, as agents we are legally held (to the limits of our knowledge) to accurately represent all physical facts about a property that we are aware of. Also, some people are simply difficult personalities to deal with regarding their properties, and would be hard pressed to sell properties without alienating people making aggressive offers.
There have been hundreds of different “do it yourself” discounted real estate programs over the years where buyers can pay a few hundred dollars to get advice about selling their property themselves. These programs are rarely successful and usually fade away because people usually want experienced full service agents handing their property and being their own real estate agent in selling their property is not as fun or renumerative as most people think it is.
There is also the aspect that a good agent will have an extensive network of contacts with other agents in their office and elsewhere and will know about opportunities re price, availability etc that are not in the MLS. A number of the deals we do as commercial agents never even hit the MLS.
With respect to pricing re commissions people need to understand that the actual commission an agent receives is usually around 25% of the total as most deals involve two agents and commissions are split between two brokers and then split with the agents.
If there’s a referral agency involved for the buyer or seller which is often the case with corporations moving people around, they will get 25% to 50% of the listing or selling fees off the top before the aforementioned spits, so in some cases we are dealing with fees it he range of 15% of the total commission when all is said and done. The bottom line is that there are often a lot of dogs at the commission bowl.
Beyond this there is a HUGE amount of uncompensated work and marketing costs that agents and brokers eat when properties do not sell or sellers (for whatever reason) take their listings off the market. For agents dealing with buyers, buyers change their minds all he time and decide to rent or discover they cannot buy what they want. That agents time and effort is eaten as well. These are huge amounts of money, time and effort down the rathole.
There is no question if you have a desirable property in an active market that is priced right, and has no issues, and you have a flexible schedule, and are smart enough to avoid legal tripwires in representing your property you may well be able to sell it on your own to the buyers driving by your house or happening across your ads wherever you have placed them. The reality is, however, that most buyers (obviously not all) choose to use agents because they (with some justification) do not trust you to accurately represent your property, and do not want to have to deal with you on an emotional basis in judging or rejecting your property.
Most people choose to use agents because we add value, if we don’t we are out of business. To those who thinks 6 to 7% commissions are way too pricey start your own real estate agent agency then get back to me.