Geez, it’s a cite, not an Oscar.
Man…I remember when it was just me and a couple of friends who were into monkeyfist’s cites. Then he got all popular and corporate an’ shit.
What happened to you, man? You totally sold out…
There were others before 1971. I recall hearing that the 1960s international hit “Volare” was used in Italy as an advertising jingle"Fumare" for, I think, cigarettes.
Buick wanted to use the Doors Light My Fire, either in the late 1960s or very early 1970s (it was prior to Jim’s death).
Harry Nilsson’s “Me and My Arrow” from the 1971 album/movie “The Point” was used in an ad campaign by Chrysler for the Plymouth Arrow-I’d like to see a cite for the turn of the century mentions.
danceswithcats said:
The 1908 cite is as follows:
Salesnoise: music and advertising
This was posted already. It was the third post.
How? There was no radio in 1908. The phrase may have been used in print ads in 1908, but the OP says “in this manner,” which I take to mean the song actually being played.
Commercial radio came into existance around 1920. Did Oldsmobile use the song at that point?
I’ve seen Oldsmobile magazine ads from that era which used the song title in the ads.
But the OP was asking for a pop tune used “in this manner” (i.e., performed for advertising purposes). Further, singing advertising in the radio took a few years to develop.
According to this, the song “Brighten The Corner Where You Are” was used to advertise Gold Dust Washing Powder in the early 20s. However, that wasn’t strictly an ad – it was the show’s theme song, and was tied in with the sponsor by the announcer.
It also looks like musical commercials were rare in the 1920s – all the examples I see are theme songs with references to the sponsor added. Many sources say that the Happiness Boys’ Interwoven Socks jingle in 1929 was an actual advertising song. It was an original composition, “How do you do, everyone, how do you do,” the the Happiness Boys had sung for years, with lyrics added to promote Interwoven, so they fit the criteria in the OP.
I can’t find any reference to Oldsmobile on Google hits for old time radio ads.
The song was aparently used in advertising and promotion. I don’t know why I think this, but I get that feeling. :smack:
The OP wanted to know what was the first popular song used by company to then promote their product. This was a popular song and then it was used by the company to sell their product. Whether they used it in print add, which I assume they did, and also in live promotional events, which I also assume they did, they used the pop song to promote their product. The fact that all this happened before commercial radio is even more interesting, because it illustrates the strong connection between popular music and advertising.
OP:
[QUOTE]
and recalled Coke using the melody with altered lyrics for a 1971 ad program.
Then I pondered-what was the first time a pop tune was used in this manner?QUOTE]
later the OP writes:
I took this to mean an existing pop song used in an ad program or ad campaign, but then again, maybe that’s just me… :rolleyes: The OP does not mention radio in any of their posts.