What was the name of the great TV bowling alley on Chicago's NW side?

I can’t remember the name of that great bowling alley that the first TV broadcasts came from. Was it Faits Nieman? That’s what it sounds like in my memory. Does anyone remember? Is this too local for the bbs? Whispering Joe Wilson used to do the broadcasts. Anyone? A little help here? Is my memory shot?

http://www.bowlersjournal.com/current_issue/display_article?id=74

Faetz-Niesen! **beagledave ** - you, my man, are my hero. What had formerly been occupied by a modicum of brain cells, has been occupied recently by something akin to cream of wheat. I’ll be forever in your debt. Thank you, sir.