I never drank the stuff much but knew lots of people that did. And in the 70’s and 80’s they advertised the absolute living shit out of it. I’m not kidding, you couldn’t watch TV for 10 minutes without being bombarded by one of it’s commercials.
Plus it was the brand of decaf used in quite a few restaurants I frequented back in the day.
Then one day, poof, it was gone without a trace. Not much on the web to explain it’s disappearance.