Kraft Macaroni and Cheese.
The original kind, no weird shapes or anything. There isn’t another brand (store or otherwise) that has the taste of good ole fashioned Kraft Mac and Cheese.
Victorinox Swiss Army knives have a true lifetime warranty and they have a repair center in Connecticut. You can send it in and they will repair or replace it for a $5 handling fee (at least that is how much it was the last time I sent one in).
Many people are aware of Monoprice for cheap HDMI cables and the like but I’ve had good success with their branded small devices as well. I own a Monoprice gaming mouse, a set of headphones and a Wacom-style drawing tablet from them and all have performed exceptionally well on top of being cheap. I’m sort of sad that the mouse I have was discontinued because mine is starting to show a bit of wear on the rubberized surfaces and I would have liked to straight-up replace it.
Agreed.
And Liquid Wrench; best penetrating oil ever created.
For firearms, there are two: S&W and Ruger.
And A&W diet Cream Soda. I don’t drink them often, but when I get a craving, nothing else will do.
And Blue Bell Ice Cream. The food of the ghods.
Halo Top ice cream. It’s genuinely good, and it won’t put tons of poundage on your frame.
Frixion erasable pens. These things are miracles for note-taking in different colors without having to cross out or white out anything.
It’s been years (far too long) since I’ve done any serious work in the great outdoors, but if ever I go back to it–Ex Officio clothing. I especially recommend the lightweight Bugs Away stuff. I was the only member of my group who came out of our field site without a single bite from an insect, despite the swarms of mosquitoes and other biting flies where we were.
EO clothing also stands up to lots of abuse. Ages ago, on a different trip, I was doing work in a very humid area. Stupidly, I washed my clothes out at night and hung them up to dry. I woke up to find mushrooms growing on my clothing. Yes, for real. My Columbia and REI stuff disintegrated where the mushrooms had grown. My Ex Officio shirt and pants were bleached by fungal growth, but the fiber itself stayed intact. If it weren’t for the EO clothing, I would have been naked for the rest of that trip.
The Hammacher Schlemmer wind-defying packable umbrella. Easily the best umbrella I’ve ever had for use in NYC. I wish they’d bring back the one that had the UV reflective coating, but I guess you can’t have everything.
I second (third? fourth?) the recommendations for Victorinox pocket knives.
Uniball fine DELUXE pens are quite nice. I have an old black UB-177 pen that someone gave to me for free a few months ago and although there is hardly any ink left, it’s so smooth and wonderful to write with. I also have a newer blue Uniball UB-150 Eye Micro pen as well, but it’s nowhere near as good IMO, though I think they’re probably different style pens and whatnot.
I tend to agree with this but they make one product so exceptional awful: Their Kirkland Light Beer that comes in a box of 500 (maybe it’s only 48). I drink beer. Good beer, bad beer (PBR or Keystone Light - sure!), mostly any beer. EXCEPT for malt liquors and Kirkland Light. I saw it a couple years ago and thought “What a bargain”! Till I got it home and had my first. UGH!!! It was so awful I decided I couldn’t even use it for beer-butt chicken. 
Blue Bunny ice cream bars.
Yes!
Not specific, but any brand of laundry detergent. I used cheap stuff once and it was horrible and ruined a lot of clothes. I happen to use Tide though if you really want specific.
I was about to post the same thing. I’ve used the service a couple of times.
Just an aside, not to highjack.
Kirkland/Costco is a discount retailer that does not produce any of the products it sells. They have no manufacturing facilities. They contract out to other manufacturers. Some products are straight relabels of other name brands, and some are custom Kirkland formulas made by those manufacturers producing to Kirkland specs.
It is not exactly a secret. Kirkland/Costco will simply say that their rigorous specifications separate their products from the other name brands, made at the same facility.
The toilet paper is Georgia Pacific Angel Soft. The embossing pattern and wrap is changed at the time of packaging. Due to the nature of toilet paper production it isn’t really possible to alter the formula for the huge parent rolls that the toilet paper is created from.
I have cases and cases of Kirkland toilet paper in the spare room, right next to the Brawny paper towels. All from Georgia Pacific.
The second entry in this link about vodka is amusing.
In n Out. Coca Cola. Hunt’s. Hellman’s (although Costco’s brand is competing for my affections.)
Oh, and 6-in-1 for crushed tomatoes for sauces. Perhaps the thing I am most brand conscious about.
LG televisions. I’ve got no reason to consider another brand, and there’s no way I’m buying an off-brand.
Absolut and Stoli vodka. I’ve had a few of the more expensive vodkas and they’re not worth the extra money.
At first I wasn’t parsing this correctly. Why would anyone name their brand “Second Best Foods”?
I’ve been in bars where Absolut and Stoli were the top shelf brands.
A casualty of getting older. With not all that much time left on earth, I don’t want to waste it with nuisance words like nouns or even verbs. Punctuation will go next, I suspect.
Not a brand, but merino wool is worth every penny.