Inspired by my public radio’s frequent pledge drives, I started wondering what my “fair share” is.
A commercial station makes money by airing commercials. The cost to the advertiser would be related to the number of listeners or viewers, right? A popular program with more viewers would cost more to advertise on than a late-night, poorly viewed one.
As a listener/viewer then, I have a certain dollar-per-hour value to the broadcaster. If I were to try to translate this value to my donation to public radio, what should be my “fair-share” dollar-per-hour donation?
If it makes a difference, I listen during my commuting hours, probably an hour per day.