What's the deal with "He Gets Us"?

[Velocity]

At the bottom, “He Gets Us” is simply shrewd people-reaching, from a budget perspective. Sure, it may not be a persuasive message, but:

1. It was viewed by over 100 million Americans.

2. It has been by far the most widely-talked about Super Bowl ad after the game.

A lot of people snarked, “Shouldn’t Christians have spent that $14 million on helping the poor instead?” But if they’d spent it that way, it would have gotten no media coverage.

[crowmanyclouds]

@Velocity

A lot of people snarked, “Shouldn’t Christians have spent that $14 million on helping the poor instead?” But if they’d spent it that way, it would have gotten no media coverage.

If only there was something in the Bible, maybe said by Jesus Himself, expressly admonishing folks for doing that.

[Voyager]

@Velocity

A lot of people snarked, “Shouldn’t Christians have spent that $14 million on helping the poor instead?” But if they’d spent it that way, it would have gotten no media coverage.

Because, as we all know, Jesus said
“Blessed are the ad makers.”

[Darren_Garrison]

Wasn’t that cheese makers?

[RitterSport]

Clearly, he meant any purveyors of dairy products.

[Elmer_J.Fudd]

There are a lot of cheesy ads.

[Yllaria]

@crowmanyclouds

If only there was something in the Bible, maybe said by Jesus Himself, expressly admonishing folks for doing that.

For ye have the poor always with you; but opportunities for Super Bowl ads ye have not always.

[Love_Rhombus]

Look at the Superb Owls; they neither sow nor reap nor gather into barns, and yet your heavenly Father feeds them by way of TV ads.