We all know what movies suck, but what’s the worst TRAILER you’ve ever seen? Categories could include Trailers That Tell You The Whole Damn Movie Anyway, Trailers That Misrepresent The Movie, and Trailers That Tell You Zilch But Fail To Arouse Curiosity.
My nominee would be a recent one, “The Affair of the Necklace.” It was apparently a pretty horrible movie, but I never saw it because the trailer made me want to kill myself.
The trailer is obviously pitching a European 18th century costume drama starring Hilary Swank and, terrifyingly, Christopher Walken. The trailer has no dialogue (until the end) and precious little explanation. You basically see Hilary running around in period costume, looking dramatic. While Hilary runs around, Sinead O’Connor shrieks in the background. There is much running around and shrieking, featuring all the standard Period Costume Cliche shots. Hilary wears an enormous hat while Sinead shrieks. Hilary shows off a low-cut dress. Hilary runs about a mansion. Hilary is running from someone. Sinead is still shrieking. Soldiers in ridiculous outfits run about.
Then, for no particular reason, a burning chair is hurled out a window and crashes into a courtyard. Why? It’s not clear why the chair was thrown out the window. Did they think moviegoers would say “Holy Christ, Martha, burning chairs being thrown outta windows. Gotta see that one! Maybe a table is next!”
Back to the trailer. Hilary’s character is now apparently taking charge and kicking ass because her hair is down, which is the Standard Movie Indication that a woman has Taken Charge and has Rejected Social Convention because she’s Not Going To Take It Anymore. Hair up = victim, hair down = subject of Meredith Brooks song. Sinead O’Connor is still shrieking, however. Suddenly Hilary has a sword or a knife, and she tells some guy “Now I have the power between us,” the first dialogue in the trailer I can remember. You go, sister!
Basically, that’s the trailer. Every possible costume drama cliche in a minute and a half, and all you can think is “Hey, look, Brandon Teena.” And then you get the title, which is an awful title and just makes it all seem worse.
Later they had a different trailer with dialogue added. It was a better trailer, but the movie was still obviously going to be dreadful.
What’s YOUR choice?