I’ll be quite honest; I think this whole “selling out” concept is almost entirely myth.
The example of Metallica is a perfect one. We are, after all, talking about a band that started out calling itself “Metallica,” for God’s sake, a name I honestly thought was a joke the first time I heard it - a name that was obviously invented to sell the band. You cannot reasonably argue that commercial concerns weren’t SOMEWHERE in their values to start with.
But that said, why did Metallica’s music change? Did they sell out? Well, it’s conceivable they did, but it doesn’t make any sense to me why you’d “sell out” AFTER you got rich.
Instead, it’s my belief that 99.99% of all music acts only have so much original, quality stuff in them, and then they essentially run out of new ideas within the basic framework of their arrangement and style. It is my belief that almost all rock and pop artists just sort of run out of original material, and at that point can only do one of three things:
-
Just recycle the same old crap and suck unimaginably. AC/DC has been doing this since about 1992. Sarah McLachlan only lasted two or three original albums before she started recycling her old crap. The Rolling Stones’s new material is a parody of what it once was; they’re up to Steel Wheels VII now, I believe.
-
Start producing new kinds of music.
The thing with #2 is that sometimes it works, but most of the time it doesn’t work. A band reaching the stage where they have to shift into Strategy #2 is usually no longer young, and is less in tune with new forms of music. Metallica, IMHO, is a perfect example; it’s not that they’re selling out, it’s that they’ve just run out of good ideas in their old style, and they don’t really know, or are not musically suited, for today’s cutting edge in music. I’m certain they would LIKE to produce original, cool music. I do not believe they are capable of doing so.
My favourite band, the Tragically Hip, is a similar case, albiet a slightly different style. They were great until about 1994. Then they had a few OK albums, and they’ve now devolved into sappy balladeers whose music couldn’t rock you on a boat. I don’t think they’re trying to suck, they just sort of ran out of good songs.
Or REM. REM for years was the best rock band in the world, bar none, IMHO. Their last album was the absolute pits; I use the CD as a coaster. I feel they just don’t seem to have any new ideas for songs any more.
For some bands this happens earlier than others; the Barenaked Ladies had maybe three album’s worth of good material in them, while REM lasted nine or ten albums. The Hip lasted six. Sarah McLachlan three. Michael Jackson had 4-5 great albums in him, though he’s a special case because he’s insane. Alanis Morrisette had one album in her, unless you count her disco work. They didn’t sell out, they just ran out of ideas.