So VH1 began a program called Behind the Music a few years ago. It was wildly popular. So popular, in fact, that VH1 began showing it quite often. As ratings for Behind the Music grew, VH1 began making and airing more and more episodes. BtM’s ratings began to eclipse those of all other VH1 programs. So VH1 began to air BtM pretty much all the time. Soon the tail was wagging the dog: VH1 seemed to show BtM… and not much else. I read an article that said that VH1 couldn’t afford to get rid of BtM because it was their biggest money maker, but they couldn’t afford to keep it, either, because it was a juggernaut that was crowding out the rest of their programming.
Then, in a We-have-to-destroy-the-village-in-order-to-save-it bit of sheer programming genius, VH1 stopped showing BtM. Cold turkey. Ratings slipped, but then people got used to other VH1 programming and they eventually came back. Everyone was happy.
So why do I say this? Because other cable networks are headed in this same direction.
Exhibit A: The Learning Channel. The network that once gave us ground-breaking programming like, oh I dunno, The London to New York Underwater Tunnel and Why It Will Never be Built or 5,000-foot High Skyscrapers of the Future. TLC is now a victim of its own show, Trading Spaces, and its whole home-makover franchise, which includes such shows as While You Were Out and Surprise by Design. Of 21 hours of prime time next week, TLC is giving ten hours to shows like this and to shows in their personal makeover franchise, such as What Not to Wear. It looks like, for all intents and purposes, TLC is quickly becoming The Makeover Channel.
Exhibit B: The Discovery Channel. “It’s like PBS only not as boring!” screamed early reviews. And its informative little documentaries taught me all kinds of things I never would have known about police work, architecture, the animal kingdom, etc. But then TDC got into this whole Burly Men With Chainsaws Building and Rebuilding franchise. American Chopper. Monster Garage. Monster House. Good shows in their own right, one supposes (I’ve never seen either), but TDC is being a little, oh, let’s just say “excessive.” Looking at next week’s TV Guide, on Sunday night we have: American Chopper, Monster Garage and Monster House. Monday night there’s Monster House, Monster Garage and American Chopper (ooh, a different order this time!). Six hours of prime time dedicated to this one concept.
Is anyone else bothered when cable networks take a popular show (or concept) and run it into the freaking ground?