I have lived in Little Rock over 35 years.
One day I heard a reference on the local news to a midtown project. I had absolutely no idea where they were talking about.
I had to look at a map and realized it was an area I shop and frequent regularly. I had never heard it called that before.
Now everyone refers to that area of the city as midtown.
You can Google little rock midtown and get hits.
Google Maps will bring up little rock midtown. Although it lands on a residential area. Midtown (too me) is the business district around UAMS hospital and UALR, the state university.
Where did that term come from? Did city planners around the US make it up? Would my local government decide independently to use that term for an area in my city?
I know that area of LR wasn’t called midtown 25 years ago. It was just part of the city.