The sticker on the window says how often the oil change people want your business. Usually the interval in your vehicle’s user manual will be much longer.
As was already said upthread, the rule is “whichever comes first”.
The phrase “a car that’s not driven much” sets off a few alarm bells for me. Cars need to be driven, or they’ll end up with water condensing into all sorts of places where you don’t want water, and rubber seals and such will dry out. How often is “not driven much”? If it’s once a month and less than a mile to go to the grocery store or whatever, that can cause you problems. At least once every week or two you need to get the car fully up to its operational temperature, so that any condensed water inside the engine (and where the oil is) or in the exhaust system can get flashed into steam and expelled. As long as you drive the car at least once every week or two and drive it for at least 15 minutes it should be ok.
If you are only driving the car once every few months, you can end up with water condensing into your oil (unless you live in a particularly dry climate), and you’ll want to change it a lot more frequently.
Note - I DO NOT RECOMMEND THIS, but several years ago, I had an old pickup truck that was rusting apart. I wanted to get a new truck, but I hated to get rid of something that was working just fine, so when it got to 200,000 miles, I decided to run a little experiment. I stopped doing all maintenance on the truck, and waited to see how long it would take for it to die. I never changed the oil, never did anything. It ran for 5 more years and 60,000+ more miles (maybe 70,000, I can’t remember) without an oil change. When it did finally die, it was the fuel pump that went on it, so the failure was completely unrelated to the lack of maintenance (fuel pump just got old and wore out). In fact, I could have fairly easily replaced the fuel pump, but at that point I was like screw it, I want a new truck.
This was in the days when shops were recommending 3 month/3,000 mile oil changes (1980s era Nissan pickup). I new I could prove them wrong. I didn’t expect to go 60,000+ miles though.
With many engines, as long as you have oil, the engine probably isn’t going to suffer any major damage. But again I DO NOT RECOMMEND DOING THIS TO YOUR OWN VEHICLES unless you want them to die. I have had other vehicles where the engine starts to sludge up if you go too long between oil changes, so engine damage is definitely a possibility with some vehicles.
Anyway, the point is that the recommendations in the manual are based on the engineers not knowing the conditions you drive in and how you drive, so they factor in a bit of a safety factor just in case. You can usually go a bit longer than what the manual says and not worry about it too much, but you don’t want to completely abuse your vehicle like I did.