By the way…
I am on a very tight budget, and when I go to the convenience store, one of the best values is Drake’s cookies. Four half-ounce cookies (2 oz. total) for a quarter. That’s a half-pound of decent cookies for a buck. Price is printed on the package, same price in any store that carries them.
About a year ago, they went to only three cookies a pack, for the same quarter. Suddenly, they weren’t such a bargain anymore. Not a rip-off price, but not as attractive as before either, and the other stuff in the store started looking better. My purchases of Drake’s cookies must have dropped by about 75%.
About 3-4 months later, I noticed the packages had changed: “FREE! 33% MORE” or something like that. Buy the regular three-cookie package, and get a fourth cookie free. Special limited-time deal it seemed. Fine, call it what you want, but four cookies for a quarter is a good deal, and I started buying them again.
About 3-4 months after that, another interesting thing happened: No more fancy come-on notice on the package, but still four cookies for a quarter. And so they are even today.
It’s quite obvious to me that I’m not the only one who balked at the price hike. Sales must have really dropped terribly, and the consumer has won.
Mind you, I’m not mad at Drake’s or anything. They have they right to charge whatever they want. And I realize that eventually their costs will rise to make the current price impossible. But for the time being, this is one of the finest examples of Supply And Demand that I’ve ever seen.