When Marketing Goes Wrong!

Dairy Queen’s commercials with the two guys making music with the blizzards.

I wouldn’t go to DQ for that entire campaign.

YES! She rattles off a list of demands- “a report card on my kids’ internet use, safeguards on the content they recieve, homework help,” et cetera ad nauseam. I expected a response like “Of course, any logical person knows you can’t do all that, but with INSERT PRODUCT, you can help determine what your children do on the ‘web.’” No such luck.

I may be thick, but I don’t get why this campaign got such a negative reaction. t seems pretty harmless to me.

Oh man, do I hate that guy.

The worst one is the woman who’s dazzled by the sun’s reflection off a coffee truck. He reaches over to flip her sun visor down and she thanks him. He replies with a smug, all-in-a-days-work, “no problem.”

Damn it! I want to slap him.

This is marketing. I’m sure you don’t want the answer to that question.

Bluecanary, Midnightradio has it right I think. I believe it was unfortunate and not planned.

There are some ads for the Ford Focus that air during Sex and the City here. In the ads there are two 20-something women who drive around in their Ford and mimic dialogue from Sex and the City.

For instance, in the episode where Samantha suspected her maid of using her vibrator, in the next ad break one of the women was like “Can you believe it? I had to hide it from my maid.” giggle drive around in car

The idea is marginally clever but it is trying much too hard. Dialogue that sounds perfectly natural coming from a well-off, sexually adventurous 40 year old New Yorker sounds ridiculous coming from a 23 year old Australian driving around in a shitty car, who’s pretending that she’s a well-off, sexually adventurous 40 year old New Yorker.

Because I haven’t seen them, I have no basis for judgement, but I must say that I really like this concept; advertising that dovetails with the actual show that’s showing? A very neat idea (if properly executed, clearly).

Totally OT but it reminds me of the coolest transition between shows I ever saw. Back when they started eliminating (do they still do this? I watch almost zero TV) the commercials between shows during primetime, I was watching Spin City. At the end of the show, they showed Michael J. Fox and his girlfriend (can’t remember if it was Gugino or Klum) watching tv. The show was Sports Night, which happened to be the next show on the line up. Zoom in on the screen, then zoom back out, in the studio of Sports Night as the opener to the show. It was a seamless transition that was just too cool.

I take it you’re not a big fan of those “Without us, some guys would starve” Carl’s Jr. commercials, then.

They’re available at the Ford website if you’re interested. :slight_smile:

Any commercial for a movie starring Julia Roberts which shows the obligatory shot of her laughing with her XXXL mouth wide open.
Just makes me want to avoid that movie just so I don’t have to see that shot.

But without that shot, no one would know it was Julia Roberts!