Style guides usually recommend that writers avoid the word “utilize” and use “use” instead. Strunk & White’s Elements of Style is particularly blunt: “Utilize. Prefer use.”
I have no quarrel with this advice – most times that I see “utilize,” “use” would have worked better and seemed more like casual speech, almost always a good thing for good writing. (The dishwasher example above is a perfect illustration.)
But I do wonder: are there circumstances in which “utilize” is a better – or even a more correct – word choice than “use”?
Yes. To utilize something is to make it useful, to give it utility in performing a task. For example, makers of bulletproof vests use Kevlar; before that, however, they utilized Kevlar in the design of the bulletproof vests. A recent craze for vividly colored skiwear resulted when an entrepeneur utilized scraps of synthetic fleece to make new fabric.