Where did the quote "Women want you and men want to BE you" come from?

Factual Questions
1

Google just reveals a bunch of lame PUA blogs.

2

“Women want him and men want to be him” is a line from Austin Powers: International Man of Mystery, but I’m sure there’s an earlier source.

3

I’ve heard/read it said about Sean Connery as James Bond – probably from a DVD commentary, a newspaper or magazine review of a a Bond movie, or both – which, insofar as this observation had already become a bit cliched, also helps explain the Austin Powers reference.

4

And before James Bond it was used for Sinatra and Humphrey Bogart, among others. I’m sure it goes back to at least the 1950s.

5

I’m sure it goes back to forever. It’s the essence of being a successful man.