I think that with respect to this particular show (Landman) women are absolutely targeted in addition to men, but in this case I think it’s more a reflection of Taylor Sheridan’s fetishes than a target demographic. He’s a good writer. But I think he’s also a perv. Maybe it’s just my age, but I don’t need to see the outline of the labia of an 18 year old character (I know the actress is 28).
The only show I can think of that seems heavily beefcake to an audience of women is Supernatural. It started out targeting men with gratuitous T&A but eventually figured out who was watching it and catered accordingly.
Reading up I am discovering the concept of “sexposition” - using nudity during exposition dumps to keep bored viewers of either gender from flipping stations.
Game of Thrones did that liberally. At least in the first season, which is the only one I watched. There was a scene where two people were talking while two nude women had sex in the background.
There’s another scene featuring a mass orgy in the background in Peacemaker but I think it’s making an eloquent point about where the character’s head is at (he barely notices) while also being very funny.
My suspicion is that women at least as much as men can’t look away from naked women on display. My WAG is that female nudity is not exclusively for the male gaze.
Apparently Landman (again not a show I’ve seen) is counterpoint against my WAG: its demographic target was adult conservative and suburban men?
My definition of gratuitous is pretty much anything that doesn’t serve the plot or story. Sex scenes often serve the story. Sexposition at least serves the story (I’m thinking Game of Thrones used this a lot). Scenes of cheerleaders exercising and taunting adolescent boys, and scenes of women in the gym contribute nothing to the story being told in Landman. They’re just eye candy.
This came up recently as a friend and I were discussing how she’s sort of attracted to women but not. Certain women are alluring even to straight women. And my friend was wondering whether she had any latent lesbian tendencies and I said, “Well, maybe, but we’re also socialized from childhood to view women’s bodies as inherently erotic, so maybe it’s just that.” She said, “Oooh, good point.”
Not to hijack my own OP, but similarly: are the women celebrities parading in “naked dressing”, gowns hanging off their nipples and such, getting more clicks from men or women? Who do they perceive they are performing for?
I doubt many men care what women wear to awards shows. But I don’t think women are really thinking about those women sexually. They are more into the fashion aspect and I imagine some view it as empowering. There’s a whole school of thought (that I’m sympathetic to) about the importance of women asserting their sexuality. That was the allure of Madonna - even to me.
My (possibly shaky) memory is that Sex and the City, Season 1 has lots of gratuitous stuff, because all HBO shows had that back then, but then when they realized who their target demo was, they got rid of most of it and maybe added more beefcake.
Apparently, Outlander’s gratuitous stuff is geared to keeping women’s attention, rather than men, but I haven’t watched it.
I imagine studies would show that men are more entranced by gratuitous female visuals than women are of men or women visuals, so most gratuitous stuff is probably geared towards men.
I’m not surprised a show based on a romance novel is beefcake! I think I watched some of it. Too, well, gratuitous for me, and not just the sex. Although props to them for showing a woman having an orgasm.