Why has pomegranate become the sexy fruit of the moment? Is it a fruit fashion – like when kiwi got hot? Or is there something else? Antioxidents? The Pomegranate Mafia? A new cultivar that produces a lot of juice?
I think the MLM people are promoting mangosteen juice, not pomegranate juice. The Pom Wonderful people sell the juice in retail stores (not through any kind of MLM program) and sell a specific variety of pomegranate also called Pom Wonderful. And I think the current interest in pomegranates comes from the health benefits, mostly from the antioxidants.
It’s the new uberfruit, didn’t you hear? Berries are so last season for cancer-fighting properties. Pomegranate also has LDL-lowering properties (article abstract).
I think it’s sorta funny you used “sexy” as a descriptor; in the past the pomegranate has been a symbol of chastity and righteousness. It was for this reason the personal emblem of Catherine of Aragon (and many many others).
I loved them when I was a kid. My grandmother had a small pomegranate tree in her yard that produced just a handful of ripe fruit each year. Fortunately for me, no one else liked them much. I still enjoy them, but somehow it’s not quite the same now that I can just go to the store and buy one. I didn’t realize they had become a fad fruit.
Oh, and as far as I can tell, freckafree, all pomegranates produce lots of juice. The fruit is basically a shell filled with little pods of juice, with a seed in each.
Pomegranate cannot replace raspberry as the trendy flavor fast enough for me. My mom bought all the products - raspberry vinaigrette, raspberry baking chips, etc. - and I hated them all. Actual raspberries I like, but the flavor should be confined to places where it is wanted, like Trix and Kool-Aid. Admit it, you always threw out the raspberry creams in a box of Russell Stover chocolates.
Pomegranate flavor on the other hand appeals to me, and I will gladly give pomegranate potato chips and motor oil a try.
It coincides with the popularity of Persephone and being forced to live in the Underworld for three months each year while that bastard Demeter won’t let the plants grow. Either that or the anti-oxidants.
Blame it on heavey marketing to the the financialy affluent, because in this town they want about $6 for a pint of the stuff. I don’t like the taste, and it’s not going to grow on me as I can’t afford the stuff.