It bombed because it didn’t have Rob Schneider.
Add me as an advocate to the “lack of marketing” theory. I’d heard the movie was being made a year or so ago and made a mental note to check it out (Alex Garland did the screenplay, and I usually like his films), but didn’t realize they’d released it till I saw this thread.
I wonder if increased demand for ad space due to the US election making advertizing more expensive is the reason.
I actually kind of liked the Stallone one - and I grew up reading 2000AD.
I’m surprised so many people didn’t see the commercials for it that flooded TV over the summer.
I had heard about this movie and was kind of looking forward to it. I enjoyed the one preview I saw. However, the one preview I saw was one I had to look up on YouTube myself when I heard about it. I hadn’t seen or heard anything since and sort of forgot about it. So, I’m completely surprised it’s out and, thus, not surprised it didn’t do well.
And, yes, it’s not so much a remake or sequel to the Sly movie, which I did enjoy as a young kid, but I can see why fans of the franchise and people who were soured by that would be turned off. There’s been a lot of remakes in the last several years, so I also think there’s fatigue of that in general except for franchises that have high demand, and Dredd just isn’t one of those.
Almost all of my non-sports TV watching is time-shifted with commercials skipped. My web browser has Ad-Block. So really I’d need something in print or word-of-mouth marketing.
Actually the #1 way I hear about new movies is in previews of other movies or hearing from a friend.
Those of you banging on the Stallone Dredd film need to shut your whore mouths! Stallone is awesome, can do no wrong and was absolutely brilliant in that film!
:mad:
Hope that was sarcasm. 
I, for one, never saw a comercial for it on tv. I had to look up the trailer on the intarwebs.
Agreed.
[stallone]I am the law![/stallone]
load of piss…
[stallone]Eh urm tha laurew![/stallone]
Fixed that for you.
People will flock on the weekend to whatever is marketed the most heavily on television in the week(s) prior to its release, regardless of anything else. Especially, it seems, of the quality of the movie.
This is just as stupid as people basing their vote on debate performance, but its people we’re talking about here, so there’s no sense trying to figure it out.
Well, it was kind of intended to be.
Note, however, what it was simulposted with:
Infovore appears to be making essentially the same point.
So, if I can get credit for an incisive and perspicacious insight, I’m not going to turn it down…
[quote=“steronz, post:16, topic:639171”]
Me too
In all the ads I saw, I never even heard them mention who was playing Dredd. I took that as a bad sign.
I agree. I cannot tolerate 3D. It gives me a headache.
Never heard of Judge Dredd before, but the name conjures up images of Judge Judy or perhaps Judge Reinhold. And reading other replies about an earlier Stallone version, I’m even less likely to see it now. Why does that guy always sound like he’s just gotten up out of the chair after a double root canal?
Damn, sorry to hear this. I did my best to support it…went to it by myself then went to it again dragging 4 teens along. They liked it to, particularly one of them.
Thought it was a good solid show.
When you say you think that marketing was “counting on word of mouth,” to me that means you think it wasn’t marketed enough.
If that’s the case, I have to say it was definitely marketed ENOUGH. But I agree with what you said in that if it really was a good movie; then the marketing people screwed up.
I’m going to be guilty for making common mistake of believing that everybody is thinking the same way I am when I say: “I think it failed because the marketing made it look like a really stupid movie.” Idiotic looking costume; overly gruff sounding bad buy. It all looked like one super bad cliche of an action movie to me. I had absolutely zero interest in seeing it. 
Wow, it’s funny how different people have different perceptions… I felt like you couldn’t blink without having an advert forced down your throat.
Was, probably stilll am, a huge (classic) Judge Dredd fan but JD and 2000AD/Megazine are things I haven’t really thought about much in years. The film looked kinda crap to me so I didn’t go. The (at least superficial) similarity to The Raid does seem to have had an impact too.
Luhhhhhhhhhhhhhhhhhhhhhhhhh?!