Montreal could support a major league team starting in 2009. The problem with the Expos, of course, is that for almost a decade prior to moving they WEREN’T a major league team.
The notion that Montreal couldn’t support a baseball team because there was something wrong with Montreal is at least ninety percent ignorance, ignorant in two major areas;
- An understanding of the specific history of the Expos, and
- A lack of understanding of the way North American pro sports work.
The Montreal Expos were, as top-tier-league sports franchises go, probably the worst in the entire world by 2004. In 36 years of existence they had won exactly one division title. It’s a shame they lost a shot at it in 1994 because of the strike, but remember that the only reason they won that one division title in 1981 was because of a strike!
The team played in a stadium that was just indescribably terrible, an absolute joke of a stadium. It was dark, astoundingly ugly, sold atricious food, and it literally stank. You’ll hear a lot of people talk about how “yeah, but the crowds were loud” and other such bullshit; it’s all apologist lies. It was a disgrace to the city of Montreal and to the institution of baseball, and significantly reduced the Expos’ potential attendance.
By 2004 the team had also been threatening to move (or be contracted) every year for years. Sports fans are, understandably, unwilling to emotionally invest themselves in a team that will be taken from them. They had long since given up on being competitive. They weren’t even broadcasting games anymore. The ownership, prior to takeover my MLB, had marketed the team as badly as a team could be marketed, had driven away corporate sponsors through mendacity and stupidity, alienated the city, alienated the fans.
In North American pro sports, everything comes down to ownership. If an owner wants to leave Los Angeles to play in a mausoleum like Oakland, well, Oakland gets a football team and LA doesn’t. Al Davis doesn’t give a shit about fans; he cares about money, and if he can work a better corporate deal to play in Oakland, he’ll do so. The National Hockey League has lots of franchises in ridiculously shitty markets, like Nashville and Fort Lauderdale, where a good weeknight game might draw seven thousand fans, while hockey-starved markets in Canada go without, because tehy get sweetheart stadium and tax deals there that outweigh the benefit of selling more tickets. It has very little to do with fans. Why is the NBA allowing a team to move from Seattle, a reasonable large sports market, to Oklahoma City, a very small sports market? Because the owner’s from Oklahoma and it’s his team and anyway fuck you. It’s really not much more complicated than that; if Ralph Wilson wants the Buffalo Bills to stay in Buffalo then they will stay there, even though it makes no economic sense, and if his heirs sell the team to Ted Rogers, they’re moving to Toronto, and the good people of Buffalo and their loyal fans can go fuck themselves. Nobody whose opinion matters cares about fans in Buffalo or Toronto (or Oakland and LA, or Nashville and Hamilton, or Seattle and OKC, and so on.) All they care about is money, and their competence or lack thereof is what determines the success of the team. Not the fans.
Montreal had awful, awful ownership. The franchise gave the fans no reason to support them. They asked the fans to cheer a team that never won anything, that played in a ghastly, dangerous dump, that pissed off everyone they dealt with, that never did a thing to improve the state of baseball in Montreal. Any hope they had to build a major league baseball stadium was pissed away by 2003 (and in fairness, Canadian governments are not as willing to bark up taxpayer dollars to finance billionaire owners and millionaire athletes as American governments are) which pretty much cemented the team as a joke. And when MLB became the owners, they moved the team to a twice-failed baseball market to please politicians.
It’s a comparison I’ve used before but I can’t think of a better one; imagine a grocery store in a really nice neighborhood that’s poorly lit, never cleaned, smells like sweat and dirt, and has rats running up and down the aisles. All the food is rotten and old, the store never has any coupons or specials or advertises at all, and the cashiers tell you to go fuck yourself. If that grocery store were to go bankrupt, would you conclude the people in the neighborhood don’t like eating food?