Why did the craft brewing revolution in the US (and elsewhere) take so long to happen?

I don’t think that’s it, actually. I collect old cookbooks and household manuals, and my impression is that during the late 19th/early 20th century, big formal or “fancy” meals underwent a shift from more regional dishes (such as those terrapins) to a more uniform and largely French cuisine. Home cooking also leaned increasingly French in that era (or more like pseudo-French - white sauce on EVERYTHING!), but more importantly the early 20th century saw a shift from a dependency on heavy Victorian staples to lighter, more quickly prepared, and more “modern” styles.

Part of this was the change in the servant situation, with lower-middle class women increasingly doing their own cooking, part was a growing feeling that meals revolving around boiled or baked meat and fatty starches were unheathy, and part was the availability of certain foods via the modern food industry. They certainly aided and abetted some abominable cooking directly through “101 things you can do with Jello”-style marketing, but also just by making certain foods more accessible, whether by making formerly labor-intensive foods easy (bottled mayonnaise) or by making seasonal foods available year-round (canned pineapple and tomatoes).

The roots of horrible 60’s cooking are visible even in the 1910’s; ham/chicken/whatever salads (on lettuce, not as sandwiches) shot up in visibility, and persisted as a “dainty” feminine lunch into the 1930’s, once they went from a demonstration of the cook’s skill and effort (in making mayonnaise by hand) to something that still had upper-class cachet but without the effort. Fresh pineapple was expensive and seasonal, but the canned version allowed a luxurious and exotic addition to a fruit salad anytime (possibly with mayonnaise on top - no, I’m not kidding).

So on the one hand you have widely available commercial versions of “dainty” foods with upper-class connotations by virtue of expense (canned asparagus, canned turtle soup) or labor (bottled mayonnaise, canned aspic), and on the other an obsession with “new” and “modern” foods, and with “light” and “dainty” foods; Jello caught on in part because it was different from what previous generations had eaten, as well as because it was easy to prepare (as long as you had an icebox), and “light” rather than “heavy” (like pies or puddings).

So of course the pendulum swung too far in that direction, with the “new” and “exotic” dishes (without introducing many actual new ingredients or preparation methods) and the creative use of packaged foods, until that in turn became passé, and traditional, regional and “lower class” foods started to come back.

I have no opinion on the historic state of American beer (I don’t drink any), but from the statements in this thread I might speculate that something similar happened with it; I’m getting the impression that beer of the 60’s and 70’s was light, highly filtered and pasteurized, and probably very different from the beer of the 1900’s. Maybe that lightness and uniformity itself was once perceived as modern and desirable, like the fine, soft, white, hygienically packaged bread that was once so much better than the coarse home-baked loaf.

I can’t speak for the LCBO, but here in Alberta we have quite an array of Canadian craft brews in stores - in Calgary alone I can think of at least 5 breweries.

They’re nothing special. Good on a hot day, not much more. Of the mass market stuff, only Sleeman’s and Keith’s are worth a damn, IMO.

The “lightness and uniformity” of American beer before the craft brewing revolution was a reaction to the variable overall quality of beer that existed before mass-production became the norm in the early 20th century. Before then, there were hundreds of small mostly-local brewers across the U.S. but drinking beer could be like playing Russian roulette. No doubt there were some truly excellent lagers that was on par with the best Bavarian beer but there was also a lot of vile-tasting cheapjack swill that could result in you spending a lot of time in the outhouse or worse. Large brewers like Anheuser-Busch, Pabst, Joseph Schlitz, and Miller took a lot the risk out of the simple act of ordering a beer but it resulted in American beers being mostly bland and watery.

Also, one thing that’s only been touched on in this thread is how the craft brewing revolution has led to drinkers now having a near-boundless variety of beers and ales to choose from. For years, beer in the U.S. meant only light lagers because this was the type that German immigrants made when they came over and started breweries in this country. The result was generations of American beer drinkers believed this was the only type that existed. Now, you’re not just limited to lagers since you can get stouts, porters, IPAs, bitters, Belgians, etc, nearly anywhere.

The entire series is required viewing for the serious beer fan but Michael Jackson’s Beer Hunter started the series at Anchor Steam.

https://m.youtube.com/watch?list=PLbcK0Yi_Io5REIrqBHPG0Rx_7BDXk0Mtd&v=OJJsrNUKRZw

Not so much…

Prior to Prohibition, US brewers did predominantly brew European-style Pilsners, but not “mostly bland and watery” by a long chalk. The typical American Pilsner prior to 1920 had the same gravity and bitterness levels as their European inspirations, but were adapted to local ingredients. This means different hop types with different flavors, and more importantly, the use of American 6-row barley meant that they had to dilute the mash with corn or rice in order to obtain a clear beer, as the high protein content of the 6-row barley meant a cloudy beer otherwise. So pre-prohibition pilsners were something like today’s beers, only on steroids and a very heavy training regimen.

There were other styles- Steam on the West Coast, various Bock beers in the German immigrant communities of Texas and the upper Midwest, vaguely British pale ales on the East Coast (think Narragansett), cream ales (primarily East Coast), and something called “Kentucky Common”, which was sort of a steam/cream ale sort of thing brewed around Louisville from 1850-ish to 1920.

But with the advent of Prohibition, most small breweries folded along with most of the styles, and the big lager brewers who managed to stay in business did so by making malt extract for bakeries, and “near beer” that was under 0.5% abv.

After Prohibition, the big breweries continued making similar beers until WWII, at which point due to grain rationing and the presence of great numbers of women in the workforce, they lowered the gravity and hop levels. This was met with unprecedented popularity, and they continued this trend until their products ended up where they are today.

So not really a matter of making crappy beer to begin with, but rather some idiotic laws, war-related ingredient changes, and a realization that more people drank their beer if they lightened its body and bitterness led from the rather hefty lagers of yesteryear to today’s beer-flavored seltzer.

Only if the beer snobs don’t know what they’re talking about. GI’s Bourbon County Stout and Bourbon County Barleywine are highly rated and sought-after beer by beer geeks. Matilda and Lolita are also both held in very high esteem. They are overall a very solid brewery and, honestly, one of my favorites for their depth and breadth of styles, though you have to visit the pub itself to try many of their styles.

In my experience, most of the disdain for Goose Island is mostly directed at the fact that they’re owned by AB Inbev, not because their beers are somehow sub-standard.

Among many beer snobs, there’s an automatic hatred and loathing for any product of the major breweries, partially because beer snobs are sort of the beer equivalent of the people who bail on good bands once they get radio play, and partially because there’s a pretty active “astroturfing” (for lack of a better term) effort by the big boys to either buy successful craft breweries, or gin up their own “craft” brands, and then use their marketing/shelf-space muscle to promote these pseudo-craft brands as craft beer, but with the full marketing and distribution muscle of AB Inbev/MolsonCoors/SABMiller behind them. It’s why you see Blue Moon everywhere; it’s really a Coors product they grew from whole cloth, even if they’re trying to pass it off as a craft product.

I can see some of this, in that I don’t like the astroturfing aspect at all; it’s deceptive and shady, and puts the real craft brewers at a significant disadvantage in retail outlets. But sometimes, as in the Goose Island case, it works out quite well.

Yep – there’s a full-page ad for Goose Island’s IPA in the current issue of The Atlantic. I can’t see too many “craft brewers” having the marketing resources to put a full-page ad in a national magazine (unless it’s intended for a homebrewing or craftbrewing market; The Atlantic has a circulation of 500,000, which is 10 times the circulation of Zymurgy, for example) like that.

That’s a relatively recent development, though. Even before AB Inbev came on the scene, I’ve heard similar sentiments from beer snobs or folks fancying themselves beer aficionados. Their mainstream products (Honker’s, IPA, 312, Summertime Ale) are all, well, mainstream and have always been mainstream. They’re solid, middle-of-the-road beers. But their more “crafty” styles are some of the most amazing beers I’ve ever had, with their Bourbon County Stout being my favorite imperial stout. But my favorite part is, as I mentioned before, their actual brewpub on Clybourn, which has perhaps the widest variety of styles I’ve seen on offer at any brewpub (and the best rotation of styles, too). And they’re not afraid to do under-5% session beers (they have a 3.5% English Mild on tap right now.)

My favorite beer was Devil’s Backbone’s Vienna Laber, but AB just bought it. I’ll miss it, but I just can’t support a company that cynically renames it’s beer America for the campaign season. I just can’t bring myself to put money in the pocket of AB. It’s like finding out ISIS owns Five Guys Burgers.

Other than using their marketing/distribution channel muscle to try and shove the craft brewers aside, I don’t have much problem with them. What they do, they do extremely well, and extraordinarily consistently.

It’s a testament to their brewing skill that they are able to make such a light colored, lightly hopped lager in the first place, and then it’s outright amazing that they can make the same beer in thousands of batches a year in a dozen or so breweries and have any beer from any batch from any brewery be indistinguishable from the rest.

It’s just unfortunate that what they make is such a uninspired product. (except the Ziegenbock Kolsch; that stuff is surprisingly decent for something from AB)

The PBS station here in San Diego had short TV series on the local craft beer industry. I think they said there were 120 or so breweries in San Diego. They interviewed the founders of a lot of the more recognizable names like Stone, Ale Smith, Pizza Port, Karl Strauss and a lot of them talked about starting by making beer at home. Some of the really new ones were being started by employees of the older ones.

To the main question in the OP. I think that there in general in the last 30 years a great flourishing in the diversity of basically every thing associated with food. Wine is much more diverse than it was 30 years ago. The bottle shock story meant that the South Americans and Australians could convince people that good wine did not need to come from France. The French had to up there game because the Californians were wining contests. The types of food you can get in basically any American city has exploded there are more options than just the steak house and the diner. There has just been an explosion of craft everything.

This is an issue in Australia as well - sometimes a craft Brewer will develop some really nice beer. Then along comes a Big Brewer and offers the $$$ for the name and the recipe. If they jump, the Beer Snobs immediately put down the Craft beer to the level of the Big Brewer mass-produced product.

It’s the same argument as the Rock-and-Roll nerds - ‘I used to like that Band before they became popular’.

Little Creatures is a classic in Australia. Started about 10 years ago by a couple of guys working at a smallish brewery. Became very popular, and was bought out by Lion Nathan who own probably more than half of all beer sold in Aus/NZ.

Chuck Hahn has done it twice - after a career in the States working with Coors, then NZ were he worked on Steinlager, he went boutique and started Hahn brewery in Aus. It wasn’t hugely successful, so he sold to Lion Nathan who turned it into a big-seller (marketing:cool:)- Chuck eventually left Lion Nathan and, started James Squires - which has been a huge success - and now he sold that to Lion Nathan.

Wallaby, I have fond memories of visiting Oz and imbibing Red Back in the early 1990s. Shoot, checking today that even back in the early 1990’s, they had been taken over by the big boys. Good beer though. Matilda Bay Brewing was the first post WW2 brewery opened in Australia.

Second, Cooper’s in Australia make a wide range of malts and homebrew kits. Their Australian stout kit + a couple pounds of honey + some extra hops is delightful. From what I can tell, there is a really healthy homebrewing culture Down Under. Not sure on the microbreweries as I haven’t visited since the 1990’s.

I remember reading a history of brewing in America that blamed the homogenization of beer on the brewers aiming for the women’s market. It wasn’t so much a matter of women actually preferring that type of beer as much as the perception among the brewing companies. Also, I bet the fact that there hadn’t been legal booze in America for years created a situation where the beer drinking public would happily accept just about anything.