[QUOTE=jsgoddess]
If you buy based on actual demand instead of buying to make sure that you don’t lose business to those guys down the street you’d tend to have a better guess.
A local small city had two hospitals about three blocks apart. They had duplicate everything. One bought the other and now they have very different facilities. One has an emergency room that’s solely for pediatrics and maternity. The other handles the rest of the emergency cases, and isn’t overrun. You go to one hospital for X, the other for Y. One for an MRI. The other for a CT scan. (I’m making up that last example. I’m not sure which hospital has what.)
They didn’t need figure out “in advance” exactly what they needed. They weren’t starting from scratch, with absolutely no idea. They had experience to draw from, just as the rest of the US already has. I’d bet someone could give you a very good idea just how many MRI machines are actually needed based on the data of how they are currently used. If two MRI machines are each in use 10% of the time, you have too damned many MRI machines.
If demand increases, you get another MRI machine. You just don’t do it so that your facility looks more inviting to a customer, because then you have to recoup those unnecessary costs somehow. And because you have a very captive customer base, you can recoup those costs eventually.
We have huge capacity in some fancy, expensive areas, and not nearly enough in some less glamorous ones.
Edited to add: By “areas” I meant medical areas, but geographic areas are in the same situation. Medical services are trying to go where the money is–the way all capitalistic systems work. But where the money is isn’t necessarily where the need is.
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I’m not following your argument. If they can recoup this added cost because they have a captive customer base, then how is one hospital able to lure people from other hospitals in the first place? Surely they’re not such stupid businesspeople as to miss something like that. And they have to be offering something that people value more or those people have no motivation to switch. Maybe it’s a newer MRI with better resolution or something.
And if hospitals are run like a business, then I don’t see how they’re going to be successful by having expensive equipment sitting around gathering dust. Some else is going to figure out how to do it without the dust collection.
At any rate, I’m not so much interested in these types of theoretical discussions in this thread, but rather I’d like to see actual data. So, if you have some data you can bring in about MRI utilization in the US vs Canada, I’d love to see it. That would be a very good contribution to this thread.