I’m a hunter, and I’ve always been skeptical of camouflage clothing. I am of the opinion that game animals do not care about the color and pattern of my clothing. I honestly think it’s more of a fashion statement. The hunting magazines try and convince hunters that they *must *be camouflaged with the latest-n-greatest Mossy Oak pattern (or whatever), and people believe it. I also believe some people hunt as a way of engaging in fantasy role-playing, and dressing up as a military sniper (or whatever) is part of the fantasy.
When it comes to hunting and not being seen, there are only three things that matter IMO: movement, noise, and smell. The most significant are the first two; the less you move, and the less noise you make, the more invisible you will be. I’m neutral on the importance of body odor. I think it can certainly work against you in some circumstances, but not nearly to the extent that the magazines claim. (I think ScentLok clothing is a joke.)
Just my two cents.