Magic (all of it) is creative lying. Not “involves creative lying”, but IS just that. Creative and entertaining deception is an art form that people value and will pay something for, which may seem odd - because when we are deceived to our disadvantage, it’s bad and we don’t like it.
Imagine a horror movie, but one where audience members really do get hurt.
Imagine a dinner theatre where the actors run a pickpocket routine (to actually steal people’s wallets for real, not to put on a show).
In entertainment, there’s a line you don’t cross: the audience risks their ticket price AND NOTHING MORE. No legitimate entertainer of any kind puts an audience member at risk, except the unavoidable risk that they might hate the show and feel their ticket was a waste of money.
Convincing an audience member that you do a certain trick in real life, or (in other words) convincing them that what you’re doing is not even a trick, is unethical and harmful to them. Messing with people’s expectations is fine. Messing with people’s heads is not.