Payton was the best at this maneuver, and it was virtually unstoppable.
I’m a Lions fan (yeah, go ahead, laugh) and during the Billy Sims era he frequently did the goal line leap for touchdowns as well.
It seemed to be a relatively common practice up to a point, but now you almost never see it. (I can’t remember seeing it any time, in any game, in recent memory.)
I don’t recall a time where defenses started consistently stopping it. Indeed; what I see most often these days is teams trying to ram it in on the ground between the tackles and getting stuffed at the goal line.