Why do so many people want start their 'own restaurant'?

Meant to type:

…one must have controlled food costs and labor costs and overhead costs**,**…

Doughnuts are wildly popular in Bangkok. We have the Dunkin’ Donuts and Mister Donut chains, plus some more, both local and international. Especially the ones near schools, you’ll find them crammed with Thai students munching while they study.

Now you know about it. :wink:

Sorry to hear this. IIRC there was a survey of doctors where the question was, “What is the single most unhealthy thing to eat that you can think of?” You guessed it, doughnuts. So we have exported them to those lovely people! :smack:

A lot of folks dream about opening their own business. However, most folks are realistic enough to know that they aren’t going to build computers or anything high-tech. They aren’t going to start a bank. And they don’t have professional qualifications to strike out as an attorney or accountant. They don’t build model railroads or have enough interest in books to sell those.

So food service jumps out there. Its easy, right? They already know how to cook. They take a cursory glance at numbers and see that you can make a cup of coffee for 10 cents and sell it for $1 or turn 50 cents worth of sandwich ingredients and sell it for $6. The idea is dripping in pure gold.

Then reality sets in…

Same reason that so many people tried to get into real estate investing in the last few years. Any dumb schmuck can do it right?

Buy a condo for $150K, rent it for $1,200 a month. When values increase, use equity to take out some cash and invest in another property. And the cycle continues ad infinitum until you are a mini Donald Trump.

Then reality sets in…

Each region of Thailand has its own particular major health problem. In the North, it’s iodine deficiency. In the Northeast, it’s liver fluke. In the South, it’s hookworm.

Do you know what it is in Bangkok and the Central region? Obesity! Really. Especially in Bangkok, we have most if not all of the Western fast-food chains, and they’re always filled with these little porker children. Of course, it’s heaven for me, because I can still grab a pizza or Starbucks whenever I want.

I agree with this. The ability to cook, provide good food, and entertain is generally held it pretty high esteem in my experience.

I wanted to recommend this show as well. It’s been extremely educational (not to mention fun to watch, the UK versions are on YouTube), as Ramsay goes into painful detail of what they’re doing wrong* and what they need to do to fix it.

Plus, unlike Hell’s Kitchen, Ramsay really does (or seems to, at least) want them succeed and tries to get them pointed in the right direction.

*most frequent problems seem to be:

  • they don’t really know how to cook
  • they know how to cook a dinner, but aren’t remotely prepared for 30 people all ordering lunch at once
  • their menu is way too complex for what they can handle (which leads to the point above)
  • their menu isn’t what anyone would want to eat, even if done well
  • they haven’t defined who does what, so there’s no organization (head chefs who aren’t allowed to set the menu, the owner wants to save money by not letting the head chef come in before opening to prepare the kitchen or buy supplies, managers who don’t communicate with chefs and servers, etc.)
  • they don’t track where the money is going
  • they let their girlfriends pick the decor (don’t know why that’s a big problem, but it seems to come up a lot)

I’ve seen this a few times and I’ve enjoyed it. It’s interesting how much resistance the owners put up against the changes he suggests. It’s almost like they’re thinking, “It’s my business. Who is he to tell me how to run it?” In a couple of episodes, when he does the follow-up visit, they’ve reverted back to what they were doing in the first place.

I guess that kind of stubborness is needed to make a restaurant successful in the first place.

This is one of the two books I recommend to people whenever they eat my food and ask me why I don’t open a restaurant. The other is Michael Ruhlman’s Making of a Chef. His Soul of a Chef is also quite good, though not as directly on point for this topic, as is the first half of Heat by Bill Buford.

I think people who want to open restaurants just want to please other people. My son has been a chef for almost 10 years now, and when I see how hard he works and ask him why he does it, he says, “It’s the look on their faces.” That’s why he insists on cooking for us whenever he comes home. (Imagine being a landscaper and insisting on mowing the lawn when you visit Mom and Dad!) But he loves it. He enjoys seeing the looks on our faces when we love the food. Imagine that times 200 people a night – it’s kind of like being a rock star, I think.

It seems the majority opinion in this thread is that people enjoy cooking so they start a restaurant so they can enjoy what they do. In my experience having worked in my fair share of restaurants, I’ve yet to see the owner get in the kitchen and cook anything, unless it’s a meal for himself, and even that’s rare.

… everyone wanting to be a ‘photographer’ at some stage in their life?

They’ve all done it! They come to the end of one career/stage in their life and when casting around for their next move, it’s ALWAYS photography.

I’ll bet working p’togs are sick of it… except that they’d probably done it themselves. :wink:

Probably because the ones you see are usually the successes, rather than the clueless wannabes.