In my area there is “Homewood”, “Guildwood”, today’s Simpsons had “Calmwood”. What gives? “Ronniewood” I would understand.
They’re trying to lure in the guys easing down from Viagra and Cialis. 
They are trying to cast the facility as a quiet, private retreat by emphasizing the wooded acreage that indeed does surround many of them.
In my hometown, the Guildwood is a bar. 