Why do they put women's underwear ads in newspapers?

Other that the important function they provide as reading material in the bathroom for horny teenage boys, why do they put women’s underwear ads in the newspaper? Do ladies really use these ads or have the admen at Macys just not gotten any for awhile? Do women really barge into the lingere department at Nordstroms and say “give me that bra I saw on page 8 of the New York Times”? I just don’t get it. It is particularly funny when the fullpage ad of some slinky woman in nothing but panties and bra is opposite a women’s rights article or one of those “Word of Faith” pages where some pastor is giving the Sunday benediction for his flock.

Ladies, can you tell me if you use these ads or are they in there strickly as drool material for us guys?

Their sole purpose is so that I have something to masturbate to. It was a hard lobby, but well worth it. The reason they are in every newspaper is just in case I decide to travel.

–Tim, aka Horny Undy Bandit

Well, only on Seinfeld do women go about with their shirts wide open. How else are the women of our society s’posed to know what the fashionable bras and underwear is with each coming season?

Seems like the contour shaping garments are all the rage these days. How so? Advertising! And besides, if you were an expectant mother, you’d want to know which retailers are selling the bulletproof, Kevlar reinforced womb-shielding foundations.

I think I understand the situation, but I’m afraid that I fail to see the problem. It’s a product that lots of people purchase a lot of, it’s available in a lot of different styles, and the retailers want their (potential and current) customers to know what they have in stock.

I live with three menstruating-age women (wife and two daughters), and I know that the turnover rate in women’s underware is a lot higher than the turnover rate in men’s underwear because of that process.

The ads caught your attention didnt they?

I think there are two objectives there…

  1. See WillGolfForFood’s post.

  2. CanadianSue hit it, but didn’t expound, so allow me… I think both sexes are more likely to stop and look at these adds than most other types of adds, and probably spend more time looking at the add once they’ve stopped. Yes, these companies actually want men to stop and look at the adds even though the product being advertised is not for them (or is it? :wink: ). Although most men will probably not notice the name of the store, some will, and that’s what the company wants from its advertisements… name recognition.

Women spend more money on cloths,including underwear, then men do. Its a marketing thing.

now mens underwear ads only come as an insert in our local paper (easier to keep in the bathroom!)

Nanno Nanno

Well, women read the paper, and (most) women wear underwear at some point in their lives. Kinda makes sense to put the ads where your eyes are.

But if you’re buying and enjoying the paper just for the women’s underwear ads, well, I’d call that a stroke of genius on the part of the advertisers. :wink:

I dont’even read the newspaper anymore, but the reason I asked the question, besides it being about 3:00 in the morning and being in one of those “how come?” moods is because I always found it odd to be reading along, front page, weather, local events, total mundane stuff and then wham! there is some hot babe showing me a lot of skin and totally ruining my ability to read any more boring articles. I just wonder if women even use these ads and if not why don’t the papers just give us guys a break if they are totally going to distract us anyway and just put Playboy Playmates there. I mean guys would still by the papers because everyone knows we already are only buying Playboy for the articles.

Believe it or not, yes, we do use the ads. Sort of a “oh look, XYZ is having a sale on bras. Hm, do I need any bras? Well, I haven’t gotten any bras in a while, and mine *are starting to look a bit ragged. Well, since XYZ has them on sale, that’s as good an excuse for a SHOPPING TRIP as any! Woohoo!”

What can I say, except baaaaaaaa.

Cristi, I’ve edited your post to read as it should… :wink:
"Believe it or not, yes, we do use the ads. Sort of a “oh look, XYZ is having a sale on bras. At this point I know I am going, but so I don’t feel as guilty, I will ask out loud… “Hm, do I need any bras?” (Irrelevant) Well, I haven’t gotten any bras in a while (translation - 2 weeks), and mine *are starting to look a bit ragged (there is a thread hanging off one of them). Well, since XYZ has them on sale, that’s as good an excuse for a SHOPPING TRIP as any! Woohoo! Now I can go buy more shoes!”

What can I say, except baaaaaaaa. "

Steve-o, one question:

Just when in the h*** did you take up residence inside my head?

You’re a genius. A freaking genius. 'Cept you didn’t fix the bad UBB coding I did. Other than that, you’re still a genius.

Daaaaammmmnnnnn…

Chill…

It was all intended in fun… a joke… not serious…

Sorry to offend…

I’ll not attempt humor w/ you in the future.

Have a nice day (if that does not offend you).

Offended? Oh good heavens, no! Sorry if I came off sounding that way. You’ll notice that I called you a “genius” at three times, dude! Damn funny, it was, and it is what I meant to say. :slight_smile:

Ok. Sorry here too. Miscommunication.

We cool? :slight_smile:

'S cool, Steve-o! :wink:

My subscription to the newspaper lapsed a year ago February…occasionally I will get a Sunday edition.

Anyhow, I recall seeing mens underwear ads in there too. So we have equal opportunity here in Colorado I guess.

Cristi is right…although I hate shopping with a passion, if I am in need of new underwear I tend to look for a sale. When a small piece of fabric costs upwards of $14.00 I would rather buy them at a buy one get one free sale.

Well, I also look at the ads, at least occasionally. Like whnever I need to feel worse about my figure. Or when I am really in need of some decent undies. Like now, since I have now lost between 25-30lbs, and my bras no longer fit around the band part. And my panties are so baggy…well, anyway. TMI, I know. :eek:

[slight hi-jack] YIPPEEE!!! :smiley: :smiley: :smiley:
And, btw, don’t tell Mr Bear, it’s a surprise for him.[end hi-jack]

I hate typos!! Arrrrrrrgggggghhh!!!
That should read whenever I need… Sorry.

Note to self: read twice, post once. read twice, post once.

Well, Purple, that’s what the new “Preview Reply” feature is for…