Why does my USB cable have "space shuttle" written on it?

Ok, this cable came with a camera.
It has several small groups of numbers/letters.

They go in order:

E12760 (UL) TYPE CM 75°C 28AWG SPACE SHUTTLE

What’s with that?

Cool marketting.

Buy 'em here:

http://www.shentech.com/spacshut10fe.html
It’s a brand name!!!

Clearly, that part was meant to have been installed on the Columbia, but …

nevermind. I haven’t the heart to finish formulating a tasteless joke today.

Hey - Brand Name!

sorry

Is it Nostradamus Brand by any chance?