There has been lots of good information, but I like lists. Lets recap. (Feel free to modify or add to the list.)
- Not all genetic predispositions to behaviors or motivations are positive.
- Not all genetic predispositions to behaviors that are positive are associated with happiness. Think of salmon swimming upstream. Dispite the incredible drive to get to the spawning grounds, happiness may have nothing to do with it.
- “Materialism”, which I’m assuming is code for competition, may or may not be a motivation to behavior that increases “fitness”.
- Competition is definitely not the only behavior that increases “fitness”. If it was, we’d all be unicellular.
- Cooperation may or may not be a motivation to behavior that increases “fitness”. Dracoi went into ways that cooperation can increase “fitness”.
If the “Pro-social” stuff: “relationships with people and the world at large . . . gratitude, optimism, altruism, etc.” makes us happy; why would you assume that it’s not because our genes predispose us to be happy when we do them and that the predisposition evolved because it increases our “fitness”?
The OP mentions a ladder and how material happiness ought to trigger an “I’m full” message that makes us stop competing. But materialism is just a way of expressing competition and if there is a genetic predisposition to competition, the easiest way the genes can cause it is by causing an organism to notice its position in the social heirarchy and goading it to improve that position, relative to the others around it.
It’s not a ladder of posessions, it’s a pyramid of social heirarchy. And an urge to move up the pyramid may be no more happiness-producing than a swim up the river is for a salmon. In fact, anxiety is more likely to be a large component.
And now we get to the difference between happiness and the pursuit of happiness. People don’t pursue happiness with their genes, they do it with their brains. And they don’t pursue happiness if they have happiness. People are more likely to pursue happiness when they’re feeling sad or anxious or bored or something else that isn’t happiness.
If we’re thinking about what might make us happy, and we come to the wrong conclusions, that’s not a sign that we don’t have a few happiness triggers that also make us “fitter”, it’s a sign that we came to the wrong conclusion. I wouldn’t be surprised if the average human brain came to the wrong conclusion six times before breakfast.
I’m not going to start in on family and group expectations and their demon sibling advertising. I’m not going to start in on Maslow’s heirarchy of needs. I’m just going to point out that competition can cause anxiety and many of the things in the OP’s “pro-social” list can soothe anxiety, letting us step back and see that our situation’s not really that bad.
I’m also going to mention that I once read an article, now vaguely remembered, about a study of houses and what elements of a house had an effect on the happiness of the people living in that house. It speaks to the idea of real material needs vs. perceived material needs. The size of the house didn’t matter. The cost of the house and the size of the yard didn’t matter. Sharing bedrooms didn’t matter. The study was before granite countertops were a thing, but I guarantee you that granite countertops don’t matter.
Having enough bathrooms - that mattered.