I think they’d make a killing.
I sit here at 19:30 looking at the mcdonalds website (.co.uk) deciding what to have. And I find myself salivating over the sausage’n egg mcmuffin. It’s all I want, but I can’t have it.
Surely there’s profit in making these available all day??? So why don’t they?
Because they have determined that they will not make a killing. You are not their typical customer.
1 reason - possibly because they don’t have room to make both kinds of stuff - they can only make 1 type of stuff at a time. And because the demand is just not that high after 11 AM.
In the US there are places that serve breakfast all day long such as IHOP , Waffle House and Bojangles (for biscuits.)
I would buy breakfast out of the “normal” hours. Especially on a Saturday when I wake up with a hankering, and its 11am. Dammit!
The answer is they don’t care what customers think is a good idea.
Exactly. They have neither the room nor the staff to make both simultaneously all day.
(I used to work at McDonald’s back in the dark ages.)
Even the transition from breakfast to lunch is a pain in the neck, and you only have to do that for a few minutes.
They could increase the kitchen size and add staff, but they have determined that there’s not enough demand to justify it, and a larger kitchen and staff would cut into their bottom line.
So the reason they don’t serve breakfast is they don’t care what customers think? You got all that from your link? Impressive.
I thiink the market for this is small. Think of the places where you can get breakfast all day ( IHOP, Dennys, random diners, etc.). Now think of how many times you walked into one of these places and saw many people eating breakfast food at an off time (after brunch).
I remember a while back that Burger King had a big campaign advertising that you could now get their non-breakfast menu at all hours: if you want a double Whopper for breakfast, have at it. Do they still do that? Or did it turn out not to be successful?
You guys have hit on it: It’s mostly an equipment cost issue. The same equipment is used for both their lunch and breakfast, and they can only do one at a time. And they can’t justify the expense of getting new equipment as the market for breakfast at non-breakfast times isn’t large enough.
Most of the places mentioned by Richie Incognito pull it off because because they cook things to order, so their’s very little difference in cost no matter what you order.
The only other place I can think of that sells breakfast all day is Sonic. The thing with them is that most of their breakfast food was always served all day. All they have to do is warm up a package of sausage or egg, or use the premade breakfast burritos (which McDonalds could do, too.)
Another reason McDonalds rejects new ideas is so they don’t get sued. They don’t want anyone claiming they invented the new sandwich they just released.
You don’t. Oh well.
Back when I was working at McDs we did serve breakfast all day long, and all night up to close. This was very long ago, the late '70s. We stopped, however, when not enough people were ordering the egg dishes to keep one of the three grills set at the temperature to grill the eggs all day, instead of grilling meat. We ran breakfast all day for over a year before the change to only morning. At that time we were the 15th busiest McDs in Maryland, and the 7th to get a drive thru.
I don’t what?
OK. I guess I got answer fast.
all the time. It’s probably the only thing keeping them in business.
I don’t fully accept the space limitations quoted. Waffle House cooks breakfast/lunch/dinner 24 hrs a day in less space than McDonalds. It’s a function of engineering the space properly to accommodate the higher volume the McDonalds franchise is based on.
Me personally, I would almost always choose an Egg McMuffin over any of their burgers.
That’s the same reason, with a few exceptions, you can’t just send a script for a TV episode to the producers of a show and expect them to read it. They don’t want to be accused of stealing your ideas. At the very least you need to go through some kind of agent.
Get all that from that page?
I have the opposite problem. I eat a very early lunch, but they won’t make me a burger at 10am. As others have suggested, I am sure they have crunched the numbers and determined that catering to my whims is not profitable.
Show me where it discusses the breakfast question, and where it says that it doesn’t care what customers think, and that this lack of caring is the reason for not serving breakfast all day.
It says that it has a process in place for new ideas, that unsolicited suggestions are too numerous to address, and that determining what is truly new versus what is already in the pipeline creates a challenge, but that’s not nearly the same thing as not caring what customers think, which is what you claimed. Not at all.