I’d buy it… it’s the best part about mcdicks
As always, when you have a question starting with “Why don’t they…”, the answer is “Money”.
You cut off most of that. It’s “Can’t without reducing profit and overall customer satisfaction”, and that’s a necessary business model, not just a good one. If it would increase profit, they’d do it in a second.
They do cook everything on one grill but obviously are not doing it edge to edge or at near the volume. It could be as simple as using Burger King’s model of running burgers through a treadmill cooker.
I don’t know how McDonalds makes their wraps but it has to be a change in kitchen real estate.
I would be afraid of Sonic if I owned a McDonalds.
Like McD’s, Tim Hortons only does breakfast (at least their breakfast buns with eggs, ham, etc.) until 11, but they go until noon on weekends. However, they still make the rest of their menu when they’re serving breakfast.
Funny, the last time I was inside a McDonalds getting breakfast, they used the same microwave/warming try to heat my sausage as they do for burgers. I was under the impression that almost nothing they serve is actually cooked at the McDonalds, only warmed up. Only a few of the fried things are cooked, and those are mostly pre-cooked, aren’t they? How much more expensive is it to assemble one set of ingredients than another?
Back in the day, when they used to actually cook those burgers right there in the restaurant, I could see that being the issue. They used to make tons of food slightly ahead of peak times, so they would have food ready. I knew people that would deliberately order a sandwich made without one of the ingredients, because then they would get a “fresh” one, not a sandwich that had been sitting there a while. But nowdays, it seems like everytime I get a meal at McDonalds, the staff makes (warms up and assembles) my food to order. Given this, and that McDonalds already makes breakfast food and has the equipment to do so, I’d say cost isn’t the factor. I’m guessing it’s just a question of demand: they probably just don’t see a big enough demand to offer breakfast items all day.
I know that both I and my wife would:
- Eat much more McDonald’s
- Only eat breakfast options
If McD’s sold it all day.
Joe
That’s universal in…most all industries, the “no unsolicited suggestions” thing. Like you said, if they even look at your (script/sandwich-idea/schematic), they take on a liability of you filing suit over claimed similarities. McDonald’s certainly cares very much what its customers think (and they presumably have suggestion boxes, which almost certainly allow them to claim any suggestions become their property in perpetuiuty)>
Given the long lines just before breakfast is cut off I think it would make sense for McDonalds to test market a full menu all day.
They have. But a rush of last minute b-fast shoppers doesn’t translate into demand later in the day.
I didn’t realize they already test marketed it. My home town use to be a test bed for such projects. Where did they test it at?
My town has two Sonic locations: one is the traditional drive-in, and the other has a dining room. Both serve everything all day.
all i want is an egg mc muffin after 10:30 on the weekends.
Ive tried several ways to make em at home…they just don’t come out with that mc cheepness perfection.
the other thing i want is a REAL BIG MAC, you know the ones with beef patties in em.
and not them silver dollar sized mc meat discs…:mad:
I wonder what it be like with two quarter pound patties on it?..and call THAT a BIG MAC and that other thing a Mc JuniorMac for the dollar menu.
As mentioned above, some McDonalds had breakfast all day and they stopped it after a while.
http://consumerist.com/2007/02/all-day-breakfast-is-coming-to-mcdonalds.html
It looks like they took another strong look at it a few years back, but I haven’t seen any evidence that they followed through with it.
Moving thread from IMHO to McCafe Society.
For those of you craving breakfast later in the day, sometimes, if you ask nice and they’re not too busy, you can get pancakes later in the day. Sometimes breakfast burritos, too, if they have any left over from the morning. Both of those items are prepped in the morning, but the only “cooking” involved is in the microwave, so if they have some still made up, they might sell them to you. You might also be able to get a biscuit or muffin with jam or honey or something like that. McMuffins and sausage biscuits are out, though, because they toss the sausage and eggs after breakfast is over because that stuff won’t keep until the next morning.
Interesting. My information may be out of date. But you seem to be talking about the burgers. I’m really talking about the fries. Sure, they come precut, but they fry them right in front of you (if you’re smart enough to ask for fresh ones.) They use the same fryer for the hashbrowns, which they only serve during breakfast.
This was also what I was thinking about when I mentioned Sonic. They serve their hashbrowns all day: they’re called tater tots.
I then extrapolated that to the other stuff, and that may have been my mistake. But I’m pretty sure they actually have to cook the eggs, as they come in liquid form.
Like the burgers use the same grill as the sausage & eggs, but at a different temperature, the french fries and hash browns use the same fryer, but at a different temperature. Switching back and forth would be difficult because it takes time for the equipment to heat up/cool down.
Actually, that’s still what they do at McDonalds - the patties are preshaped and frozen before they get to the restaurant, but they’re still raw meat and are actually cooked on the grill. The trays you see are only keeping the patties warm, not microwaving or cooking them. They make a grillfull of patties at a time, then put them in the tray to keep warm until they are needed, but do not assemble the burger until you order it.
The burgers are only allowed to stay in the warming tray for a specific amount of time (I think it’s 15 or 20 minutes. Not sure, but it’s something reasonable.) After that they’re not supposed to be used anymore.
I’ve got the opposite problem.
They just introduced the breakfast menu at McDonald’s in Germany.
I miss the burgers for breakfast! 
NB
The biggest reason is food poisoning from cross contamination. Any type of food poisoning can be a death sentance for a restaurant. It’s easier to avoid this by taking as few risks as possible. At breakfast the grill used for eggs is used only for eggs. The other grill is used for meat, and is cleaned with a sanitized towel between different types of meat, steak, vs. sausage. The utensils used during breakfast are switched out for lunch, and the utensil holder is washed at changeover. The trays holding product are also switched. There is also logistical and space issues, but I don’t want to write a book on McDonald"s today.