This is mostly a me-too reply, but I have little else to do: so here it is! (FREE: Punctuation abuse in every paragraph!)
I like comics as an art form and a story-telling medium. I loved Watchmen and Sandman. And, for a while, I was buying the Buffy Season 8 and Angel After the Fall stuff every month (because Buffy! Joss! Etc!). But eventually my budget shrank and I had to make some hard choices. I spend maybe 10-15 minutes reading a comic book. At $3 for an issue, that comes out from $17 - $12 an hour for entertainment. That’s insane.
I did some back-of-the-envelope estimating and I figure that buying a novel gives me entertainment for about $1.25/hr. (And that becomes free if I take a trip to the library!)
I can buy a Bioware RPG for $60 and play it for about 80 hours. That’s $0.75/hr of entertainment.
And my $10/mo Netflix subscription can asymptotically approach $0/hr of entertainment depending on how much TV we watch in a month (we tend to watch too much Netflix).
For $12/hr, comic books would need to do something like supply a happy ending to even begin to be worth it while my resources are limited. So they were easily the first things to go when we started making budget decisions. (Hopefully, I’ll be able to pick up the Buffy collections one day when I’m more flush so I can finish the story. But it’s not a huge priority for me.)
Back when I was buying them, though, I thought about trying to get into the traditional stuff like Superman or Spider-Man: but I had no idea what to buy or when or in what order to read them and I couldn’t even begin to parse the backstory enough to think that I’d have any chance of knowing what was going on. So I never did buy any of those.
So, for me, it’s a combination of the huge $/hr discrepancy between comics and the other ways I can spend my leisure time combined with not really knowing what to buy outside of the Whedonverse: and comics are so expensive that just trying a few out quickly turns into a major investment.
I’m not sure that either of those could be fixed, though. Clearly, the amount of time, skill, and expertise that goes into making a comic book is expensive: I imagine that an artist can spend a long time working on a book that I’ll spend 10 minutes reading. And that doesn’t even begin to get into the work that the writers and editors and proofreaders and printers and marketers and everyone else has to do. Those folks need to get paid, and (as long as the product is niche and considered too nerdy or juvenile) the margins will need to be high to make up for relatively low sales volume.
And I don’t know how publishers would even begin to change the perception of comics with the masses. At the very least, they’d need to lower prices to make them more accessible. But that’s a big chicken-and-egg problem that free comic book day doesn’t seem to be helping a ton with.
And as long as comics are considered a geeky niche, it makes sense for the publishers to cater to their audience: so you get the massive multi-issue, multi-character (and sometimes multi-publisher) story arcs. I’m a geek and I like keeping track of that kind of thing (as long as I’m there from the beginning and don’t have to piece it together after the fact). So I can’t blame the publishers for keeping on that path.
But as long as those problems (not to mention my own budget problems) exist, I’ll content myself with the occasional summer blockbuster superhero movie.
Which I’ll watch on Netflix.