Why good are Coke's trade secrets to Pepsi?

Courtney Love :eek:

Wait!

What if the secret ingredient in coke is… People?!?!?!?

Are gas chromatographs able to pick that up?

The person on the left appears to be some sort of stereotypical Native American.

As for the recipe of Coca-Cola: although the current recipe is a top secret, John Pemberton’s original recipe was found in an old notebook in the archives of the Coca-Cola Company and republished in Mark Pendergrast’s book For God, Country, and Coca-Cola. The Company republished this original formula (with a few ingredients missing) and gave it to the Soviet Union after Soviet General Georgi Zhukov became hooked on Coca-Cola during his visits to the West and wanted some for himself. So the Soviet people wouldn’t think he was using a Western product, the soda was colored white and placed in special bottles without markings except for a red star on the top.

Coke vs. Pepsi’s market share in the drink biz is directly proportional to how much each company spends on advertising, and almost completely none-affected by the actual taste of the product.

Stealing and trying to sell the recipie to a competitor is stupid, and really wouldn’t work at all, which is most like (IMHO) at least in part why the Pepsi person turned these idiots in. “I’ll sell you useless info for $1million!” Uh, no thanks, doofus.

So you’re saying Coke still has cocaine in it? :smiley:

The usual story is 3 guys have each 2/3’rd of the thing. This way no one person can piece it together, but any 2 can.

Exactly- its not like there is one specific flavor both are shooting to best replicate. Pepsi has a distinct flavor they think is best, as does Coke. It’s not like- ‘how can we make our crappy tasting soda taste like your delicious soda’.

Maybe if a no-name soda got a hold of it, maybe they could increase sales.

Info on a new Coke product- especially marketing info- could be valuable to Pepsi. Recipe- not so much.

If Big-K or Nehi or Town Club or whatever the heck is out there today made cola that tasted identical to Coca-Cola (the sugar-made, imported or passover version, that is), they’d get my nickel. I’m certainly cheap enough to purchase the lower-priced but identical version. But all the same, I’m not afraid to spend for what I like, and in this case it’s imported Coke (yeah, with sugar – you just gotta know the right ethnic places to get it).

I would think it would be more like Coke needs to steal Pepsi’s Mountain Dew recipie.

Drug-sniffing dogs…