I am not sure why the magazine Guitar Aficionado so offends my sensibility. A huge portion of it lies with the whole “Aficionado” angle - Cigars, watches, bourbons - we get it: you’re an insecure rich dude whose attempts to assert culture and taste reside in the need to have a wide variety of stuff you actually know very little about, but looks impressive to your Rich Guy buddies.
And part of it is that it hits close to home - I’m not rich, but I am a middle-aged white guy with some disposable income. I have gotten into stuff - collecting books, acquiring some cool guitars - where there’s a very fine line between a passionate geek and a douchebag aficionado. I am constantly on guard for that line (when, really, just being yourself and relaxing makes the most sense) so to see a magazine that celebrates that mindset just…irks me.
But, damn, it has some nice guitar porn photos. I was in Grand Central Station in the big magazine shop - sure enough, the latest issue has a photo of Jeff Beck’s '54 Esquire. Okay - maybe I’ll just buy this one issue…
But then, I read this article on Indianapolis Colts owner Jim Irsay. Omigod. This guy is an idiot and the magazine, in lovingly sucking up to a guy whose only qualifications to be featured is having a ton of money, offers gloss-over language stating as much.
Some examples:
Okay - you have a journeyman guitarist who’s been asked by a rich guy to hang out with him in his studio (which Rich Guy probably built out) and who Rich Guy uses to assemble his collection (because Rich Guy has no ability to do it himself). And now the journeyman guitarist is asked to comment on Rich Guy in Douchebag magazine - what does he discuss? Passion for lyrics? That’s code for “he’s a clueless twit who pays my bills; in return I listen to him babble for hours about deep lyrics…it’s a living.”
There are so many things wrong with this quote (“Colts Commander”?!), but what kills me is that this suggests that Irsay first learned about Martin guitars in a conversation at a music store, like some new-money idiot walking to a Rolls dealership peeling off a wad of bills and saying “what’cha got that’s the best?” Never mind that Stephen Stills is a huge Martin collector and generally considered one of the driving forces behind Martin’s transition as a dominant brand from folk to rock. Irsay wants to collect guitars and doesn’t know where Martins stand? That’s like declaring you want to collect Impressionists - should that maybe include Monet? :rolleyes: So the article is basically portraying him as totally clueless about guitars.
Code for “he can’t play for shit but he sure has a goofy smile on his face when he’s doing it.”
Code for…whaddya mean “Code for”?! This isn’t “code” for anything - the man is an idiot! He loved this guitar so much that he paid $957,000 for it, but didn’t know it featured active electronics?! He didn’t open the frikkin’ battery plate when he got it to put in a fresh battery - something the stupidest noob knows to do before gigs with guitars that have active electronics? And when the guitar didn’t work - again, did you check the battery? You didn’t - you called your Man Servant and whined like a baby that your $1million Jerry Garcia guitar didn’t work - wahhh! And your Jeeves looks at it and says “it’s the battery, sir.” And you let that story be quoted in a magazine as part of a loving tribute to you?! Can that anecdote scream “I am a rich idiot douchebag!” any louder?!
Argh. I really don’t get it. But I feel better after this little vent session; for those of you who made it this far, thank you and have a happy holiday season ;)