As to the OP’s question, the most basic answer is that worldwide demand for diesel fuel has been increasing at a faster rate than the demand for gasoline. Since without some very expensive refinery modifications, the amount of diesel and gasoline you get out of a barrel of oil is at a fixed ratio, the pre-tax price of diesel naturally rose faster than the price of pre-tax gasoline.
The UK taxes gasoline & diesel the same per liter, but has hefty yearly registration/road taxes based on a car’s CO2 output, which is of course directly tied to its fuel economy, weighted by the carbon output of the fuel it uses; thus diesel cars usually end up costing less tax wise, since their greater fuel economy overcomes the higher carbon content of diesel fuel.
Other countries in Europe choose to tax diesel less - in Germany, for example, the fuel taxes are €0.4704 per liter for ultra-low sulfur Diesel and €0.6545 per liter for conventional unleaded petrol, plus Value Added Tax (19%) on the fuel itself and the fuel tax.
As for why diesel cars haven’t caught on in the US, aside from some truly awful diesel cars in the '80s leaving people with bad memories, the US (especially in the CARB states) has much stricter laws on nitrogen oxide emissions than the European Union - right now the Euros let diesel vehicles release about 6 times as much NOX per km as the CARB regs do; even the Euro 6 emissions laws that become effective two years from now will let diesels produce almost 3 times as much NOX as the current CARB rules. Info obtained from DieselNet: Engine Emission Standards ; note that US standards are in grams per MILE (USA, Y U MIX METRIC AND STANDARD UNITS?) , while everybody else uses grams per KILOMETER, so be prepared to convert things.
Making a car that can meet the US’s stricter rules costs more, and reduces the fuel economy. The Jetta TDI is rated at 30 city/42 highway/34 combined mpg on the US fuel economy test, while all the latest similar sized gasoline cars (Focus, Elantra, Mazda 3, Cruze Eco, Civic, Dart, ect) are nipping at its heels, at least on the official government tests, while costing thousands of dollars less.
Granted most people claim to get better fuel economy than the tests indicate for diesel vehicles - on fueleconomy.gov, user reports claim to get 39.7 mpg for the 2012 Jetta TDI; they also claim to get 32 mpg for the 2012 Ford Focus, 1 mpg higher than its combined fuel economy rating. Those are the numbers I am going to use for the next comparison.
Checking cars.com, I can get a new Focus SEL (second highest trim level, stripped out models start at $15k) for $18,500 on a dealer lot near me right now. The cheapest Jetta TDI with an automatic transmission is $23,800. So a $5,300 price difference. According to AAA, the average cost of diesel fuel is $4.11 in the US, and gasoline is $3.82; so the Focus costs 11.9 cents per miles to drive, and the Jetta TDI cost 10.35 cents per mile. So, a 1.55 cent difference per mile. So you need to drive 392 thousand miles before the diesel car saves money. Even if the Jetta TDI got 45 mpg & the Focus got 30 mpg, it would still be almost a 150 thousand miles for the Jetta TDI was the cheaper choice. Granted this comparison ignores the cost of maintenance & the cost of depreciation, which will be different for both cars.