I’ve always said that [at terminals, when swiping your card] you should only be able to use a PIN. As it stands, I can steal someone’s card and use it until it gets shut off. Really, when do you get asked for an ID (let’s move past the CID stuff for the moment, that’s another discussion). Furthermore, there’s gas stations, self checkouts, customer facing terminals etc. I’m still very surprised that we didn’t just go right to Chip & PIN with migration to chipped cards. I don’t understand why. This move (and I say this as a merchant that made the conversion very early and mostly seamlessly) has been a trainwreck…and we’ll probably have to go through it again when we do decide to do Chip & PIN.
But that doesn’t help us with the internet and phone orders, the latter which, traditionally, involved a human at the other end typing your credit card number into their terminal by hand.
When I first got my Amex card it came with the ability to generate a temporary number for one off internet purchases. That’s something I’d like to see again, but expanded a bit. I’d like to see the ability to generate multiple numbers with restrictions, say a time limit (24 hours/3 days/7 days/1 month), times used and most importantly who can use it. So if I want to buy something from a website I’m not sure about, I can generate a new number, tell Amex that only that store can use it, only once and then it declines after that. Now I can feel safer buying from places I’ve never heard of. Further, I can generate a number to keep on file with Amazon and one for Netflix and one for any other websites. Now, when I get an email that my credit card number may have been stolen, it’s no big deal, just put a new one on that site and move on.
I can only assume that, right now, the cost of doing this is more expensive than eating the fraudulent charges.
As for the chip not doing any good, well, it didn’t you’re right, but your card number was likely lifted from an online purchase or a place where you swiped your card (assuming someone didn’t just look at it and write it down at some point). Part of the way the chip works is by masking the number. With the upgrade to the chip, your actual number, the 16 digit number on your card is no longer transmitted back and forth over the internet/phone when it’s used. The chip generates a different number, unrelated to your number and useless to anyone else. Also, your number is no longer stored on the terminal so a nosy cashier can’t go back and look at it. OTOH, of course, I can go into my merchant account and pull it up (which always seemed odd) but if a person as high up as me is stealing credit card numbers on any kind of a regular basis, I’d wager the store would get caught at some point.
Two more things that I’m a bit fuzzy on because it’s been a while since I’ve read up on it:
Tokens: Tokens are used in place of your number, but IIRC, they’re encrypted versions of your number and, again IIRC, EMV (chips) use a random version of it.
Regarding EMV, at some point I heard that the credit card machine talks back to the chip. Possible something about making sure the random number it generated hasn’t been used before and making sure it won’t be used again. At the beginning of all this, many terminals wouldn’t finish talking to the chip until near the end of the transaction and that’s why if you pulled the card out of the reader to early the transaction would fail and the cashier would have to start it all over, it was also why it seemed to take so long. A few software upgrades later and they’ve managed to get all (or most of) the reading/writing at the beginning so if you yank the card out early it’s okay. Honestly, that, the ‘ugh, the chip thing takes sooo long’ and 'I have to put it in again, how many times am I gonna get charged?" (well I told you twice to wait until it says please remove card) are probably the biggest reasons why customers hate the chipped cards so much. Honestly, I’ll watch a customer yank their card out two or three times in a row, whine about it and say ‘this is sooo stupid, all this work and I don’t see why it’s any more safe’, and it’s not like I can explain this whole screed to a customer that thinks dipping their card is that much bigger of a deal than swiping it.