This was my first reaction to the question in the OP–our name is just wrong
.It was cute 3 decades ago, but is now very negative
There are certain words which you hesitate before you google, and which you sure don’t type into a computer at work…
"Dope"ain’t quite as a bad as kiddy porn, but it can still get you fired.
Displaying it prominently on the screen does not encourage a newcomer to linger…
.And the opening page of www straightdope dot com is also off-putting.Instead of attracting new members, it discourages them .There’s no immediate way to get a feeling for what the site it about, Just a few titles of questions from several years ago, not clear whether it’s a humor site like fark,dot com or a semi-serious site like quora dot com, or whether the discussions will be vague and inaccurate like yahoo answers. The link to the message boards --the heart of our community—is small and unnoticeable; it gives you no reason to bother clicking on it.
Somehow we need to advertise that this site is a great place for conversations, almost chatting. Ask a question, and get good answers within minutes or hours.
There’s still a market out there–reddit is going fine, attracting lots of younger people. .
Reddit of course, unlike us, has a million subforums on very specific topics, but also has general forums like www.reddit.com/r/askreddit where threads often get over a thousand answers, and with a quality very much like ours.