I tried doing a search for this topic but came up empty, so…here goes…
The hubby and I dined at Olive Garden last night. Now I’m sure purists will argue with me, but I think they have decent (although not completely authentic) Italian food - and it was a hell of a lot better than taking in a meal at, say, Ruby Tuesdays or TGI Fridays.
Anyhoo, you have your chain Italian restaurant - the Olive Garden. You have your chain Mexican restaurant - Chi Chi’s (or Taco Bell for those really willing to stretch the meaning of the words “mexican food”). What I’m wondering is, why hasn’t anyone ever put together a chain Chinese restaurant?
I can understand no chain Indian restaurants, or chain Japanese sushi bars. The cuisine still appeals to a small enough audience that it probably wouldn’t fly in any but the largest cities - and the largest cities already have tons of independantly owned restaurants specializing in cuisine from around the world. But almost everyone eats Chinese food, right? At least, almost everyone has tried it and can find at least one dish that they enjoy. Its pretty universally enjoyed in America.
So, why hasn’t anyone pounced on the idea of creating a chain of Chinese-themed restaurants? You know, prepackaged General Tao chicken sauce, oriental decor purchased from a stock warehouse in New Jersey, ridiculous and annoying birthday songs - in Cantonese, maybe - sung by the staff. It could go right next to the Home Depot at your local strip mall.
It could be because there’s already at least one authentic Chinese restaurant in every fair-sized city in America. (At least there seems to be.) But there were plenty of authentic Italian restaurants as well, and Olive Garden seems to be holding its own.
Are there (pardon the term) ancient Chinese cooking secrets that whitebread corporate America can’t get their hands on? Is there a powerful union of recently-immigrated Chinese restaurant owners that keeps the big money off the playing field?
Seems to me that Americans would flock to a chain operated Chinese restaurant, especially in the heartland. You don’t have to worry if you’re getting served cat in your chicken lo mein, no awkward conversations with a heavily-accented hostess or server, and you get the reassurance that another 40 miles down the highway there’s another place exactly like this one with the same exact menu and soothing Oriental-style muzac piped in from behind the plastic plants.
So am I off my rocker? Maybe this idea has already been tried and failed miserably, and I was just hiding out at the Dragon Wok down the street and never noticed.