Good observation. Titanic’s single highest grossing day was Valentine’s Day.
At the time, I worked for Paramount Pictures Distribution. We were all amazed as was everyone in the industry. It was originally set for a July 4th weekend release. It wasn’t till the last moment that the release date was changed to December 17th. It was a good thing too. Cameron had a history of films rushed to market (The Abyss) that were ultimately unsatisfying. Having plenty of time to finish the f/x and to finely edit the film is something he (JC) always credits as what made the movie as good as it was.
Now I will say that spring, the early months of that year had a really weak batch of movies. In fact I did predict that Titanic would stay at number 1 till Lost in Space opened in early January. I was worried about The Man in the Iron Mask which also starred Leo but that didn’t unseat Titanic.
But things have changed since then. Bootleg DVDs are much more prevalent and better quality. Heck, you can download HD DVD. That does hurt. Also, the theatre chains have consolidated quite a bit. What that means is that the chains do not do ‘in theatre’ promotions like they used to do. (that is the area I worked in, helping managers promote movies) Now, the chains all have huge in theatre advertising and they don’t want promoting the movies to interfere with that. Some of the promotions the theatres did for that film were really impressive. Huge models of the ship, the staff dressed as ships crews, some theatres set up a bow so that people could go up and have a photo taken in the famous pose of Kate and Leo. (money going to charity)
However, the international markets are constantly developing. Theatre chains in South America and Asia are growing, so the potential of movie catching as big, perhaps bigger than, Titanic is still there. But it will have to be something that hits in the US in all four zones, young men, young women, older people, teens, and hit huge internationally. Not impossible, but hard to predict.
If the Phantom Menace was better received, I think it could have unseated Titanic, but, let’s face it, that movie was not as good as people expected it to be.
The ‘cost’ of Titanic is greatly inflated. They built a studio in Mexico. The entire construction cost was put in the Titanic budget, even though the facility is still there and is being used for productions. A good rule of thumb is to never, ever believe the ‘production costs’ figure touted by the studio.