NOTE: I’m not asking if this scam would work. There are clearly too many major practical obstacles for anyone with a brain to try it. I’m just curious as to whether it would break any laws.
At the start of, let’s say, the NFL season, I send out X letters or emails or what have you to random people, where X is a very large number. In half of these letters, which are composed in some very eye-catching way so that a lot of people take notice of them before disposing of them, I predict that team A will beat team B on Sunday, while in the other half, I predict team B’s victory. I keep track of which addresses receive which letter.
After the game, I dispose of the addresses that received the incorrect prediction. I then repeat the process with a week 2 game. Repeat for 13 weeks, or whatever the length of the season is. Each week, any person who received an incorrect prediction is discarded, so that by the end, I have Y people (Y being much, much smaller than X), who have received a message from me every week correctly predicting the outcome of one of that week’s games. Presumably some fraction of the Y people will have sat up and taken notice. Also presumably, the people who were discarded after receiving a false prediction have dismissed me as a harmless crank.
So far, so legal. Now comes the clever bit. I send one more letter to each of the Y people, reading as follows: “Hello, person! You may have noticed that I have correctly predicted the outcome of 13 football games in a row. These predictions were sent to you free of charge. I have one more prediction to make. For the low, low sum of $Z (where Z is a large enough amount to offset the cost of all the mailings so far and leave me with a tidy profit), I will send you my prediction for the winner of the Super Bowl!”
Some small percentage of Y will be suckered in, send me the cash, I send them a random prediction, and disappear with my millions to my private island in the South Pacific. Ta-da!
So, what laws, if any, have I broken? I’ve carefully avoided making any false claims or promises. Indeed, I haven’t lied once. Half of the people who send me money and place their bets will be extremely annoyed with me, but hey, buyer beware. The other half will be thrilled with my service!
Oh, and also, forty bazillion bonus SDMB points to anyone who can identify where I originally saw this idea!