So, had a sales pitch by a insurance carrier, Beam Dental, who is interested in getting agents and brokers to sell their group dental coverage. Usually, no big deal. You listen politely, compare them to the other offerings, look at their commission schedules, determine if they fit in your market, yadda yadda yadda. But this one… this was different.
Their value proposition is this:
Beam Dental provides all insureds with a special toothbrush which monitors your brushing activity… even to which parts of your mouth you brush better than others… and if the insureds do this well enough, they earn discounts on their premiums.
So, for you, it works like this:
Your employer selects new insurance plans. They decide to go with Beam Dental instead of, say, United Concordia or Humana. You, as the employee, if you want dental insurance, you have to get the plan which comes with the toothbrushes. You are not required to use the toothbrushes, but employers who have more… compliant… employees will receive discounts on future insurance premiums.
Some notes:
- Employees are tracked individually, but the employer can only look at aggregated data - they won’t know who isn’t compliant, only that their compliancy* numbers are hovering at 60%.
- Employees have to have a smart phone with bluetooth capabilities and an app installed. Of course, they have to pair their toothbrushes with their phone.**
So, the general question for discussion is: What do you think about this? Good, bad, indifferent? Yet another reason for socialized health insurance? The market proves its wisdom yet again?
Anonymous poll.
*If you would’ve asked me, I would’ve said “yes, compliancy is a word”. Well, it is one now!
**Sometimes I wonder what percentage of sentences we speak on a daily basis would’ve been unintelligible gibberish in 1987?