So it’s 5-10 years down the road, and your company tells you they’re moving the office. The new location? “Freedom Tower,” erected on the site of the former World Trade Center in NYC. Do you go?
If you are the owner of a company, or are high enough up in a major corporation that you decide where to put your offices, do you rent space in the new WTC?
It’s hard to imagine what the world’s going to be like when the Freedom Tower is complete and open for occupation. Certainly it’s being built with security and survivability in mind, and I’d hope that the threat of terrorism would be reduced by then. But even assuming that Bin Laden is captured or killed and various terrorist organizations are badly scattered or eliminated, will Freedom Tower always have a bullseye on it because of what it represents? Will future Bin Ladens and McVeighs see it as something to topple as a way to outdo their predecessors? Will it affect whether or not people want to do business there?
Personally, I think I would work in the new tower if that’s where my job took me. I’d be in the back of my mind, but I don’t know if it would keep me from taking a job there. But if I were a corporation looking for a place to put an office, I’d probably look for something less high-profile. Some people might view it as a sign of patriotism to open for business there, a sign of not being afraid, or just for the prestige… But I’d have a hard time putting my people in there just to make the company look good, not to mention what might happen to the business in the event of another attack. There are plenty of nondescript office buildings elsewhere that would work just fine.
Anyway, say the decision’s been left up to you. With current politics aside please, would you want to work in Freedom Tower?